Social Media / SEO / SEM / Google / Marketing Specialist

12/2020 – 1/2022

- Managing paid Social Media Campaigns across Facebook, Twitter, Instagram, YouTube, Pinterest and TikTok for the German National Tourist Board

- Establishing success monitoring and control with reports and analyses for the Federal Ministry of Economic Affairs and Energy

- Social Media Listening, trend and sentiment analysis as well as data acquisition with powerful tools like Talkwalker

- Responsible for tenders of new Social Media Marketing tools while following the official procurement process system of the German public service

- Conducting research on current trends and audience preferences as well as setting relevant benchmarks.

- Collaborating and aligning with other departments, such as Content, PR and Marketing as well as our oversea offices around the world, to ensure brand consistency

- Creating and implementing social media strategies in alignment with business goals

Marketing, Suchmaschinenoptimierung, Social Media Marketing

3/2015 – 11/2020

- Managing all German Social Media channels (Facebook, Twitter, IG, Youtube, LinkedIn) of Visit Dubai, one of the biggest Facebook city-fan pages in the world (6.7+M likes) with 90+ sub-channels
- Supervising the European team with strong internal 360-approach (PR, Campaigns, C2C)
- Social Media Marketing, e.g. Boostings, Targeting und Dark Posts
- Content: Market Plans, Creation, Scheduling, Publishing and A-B-Tests, Analyzing
- Budget and Media Planning: Yearly budget plans, targeting, target audiences, monthly re-ports
- Performing daily tasks on innovative softwares such as: Sprinklr, Brandwatch, Engagor, Socialyse, Local Measure, Socialbakers, Olapic
- Live covering (Stories, Snapchat, TikTok) of events, conducting interviews with journalists, organizing influencer and celebrity itineraries and trips for content creation and social media usage
- Website Management: Google Analytics, Ad Words, SEO, SEM, CMS, lead generation
- Leading position in the Dubai Fitness Challenge, initiated by the Crown Prince of Dubai
- Hosting delegations from the German Embassy, Foreign Office and parliament (Bundestag)

Social Media Marketing, Soziale Medien