Digital Marketing Consultant, Product Mgmt., Go-to-market-Expert, Biz Dev for Digital Products, Services & Media
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- 80796 München
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- de | en | it | es
- 01.04.2025
Kurzvorstellung
Qualifikationen
Projekt‐ & Berufserfahrung
5/2023 – offen
Tätigkeitsbeschreibung
* Exchange of the current IT infrastructure such as apps, shop system and customer management system
* Management of business requirements
* Leadership of cross-functional teams
Google Analytics, Berater E-Commerce, UX / UI Designer, Digital Marketing, Projektleitung / Teamleitung (IT)
12/2022 – 4/2023
Tätigkeitsbeschreibung
- Setting up the online sales strategy to increase the digital share
- Set-up google analytics
- Set-up google ads
- Process/funnel optimization based on analytics data
Digitalisierung, eBusiness-Strategie, Google Adwords, Google Analytics
5/2022 – 11/2022
Tätigkeitsbeschreibung
- Increase in Customer Life-Time-Value
- Data analysis
- Setting up a CRM strategy to increase sales & reduce churn
Web Analytics, CRM (Customer Relationship Management)
7/2021 – offen
Tätigkeitsbeschreibung
- Set-up own market-place from ideation to execution
- Launch MVP in Germany
- Acquisition of B2B partner network
- Manage performance sales channels
- Grow organic share, considering SEO and Google Analytics
Business Development, Digital Marketing, Produktmanagement, Sales Management, Strategische Unternehmensplanung
9/2020 – 12/2021
Tätigkeitsbeschreibung
• General manager including CMO role of the MMA in Germany
• Lead and build a high performing team of 6 people
• Develop and implement the marketing strategy to accelerate the organisation’s growth
• Build and execute a strong content strategy to attract new members and amplify the brand in DACH
• Empower members on relevant topics e.g. data maturity, cookieless future, marketing led growth etc.
• Win new members (TikTok, Meta, Snap, Bayer, Sony, Universal McCann, …)
Business Development, Digital Marketing, Marketing, Marketing- / Vertriebsanalyse, Produktmanagement, Strategische Unternehmensplanung, Vertrieb (allg.)
1/2019 – 4/2021
Tätigkeitsbeschreibung
- Launch of google messaging in D
- Android-based messaging service with Gemini AI support
- Product Positioning
- Define and Manage Go-To-Market Strategy
Markteintrittsstrategien
7/2015 – 12/2017
Tätigkeitsbeschreibung
- Global management of product and marketing teams for media products with a focus on data (geo data, usage data)
- Responsible for the global product strategy including the launch of a global IT platform in 6 countries
Produktmanagement, Sales Management, Strategisches Marketing, Vertriebswege, Vorverkauf
7/2011 – 6/2015
Tätigkeitsbeschreibung
- Brandmarketing: Build the brand “Netzclub” in Germany
- P&L responsibility for EUR 10 million revenue p.a.
- Development of an advertising-funded mobile brand
- Management of an cross-functional team (marketing, performance, product, CRM, IT)
- Development of the media business as a new source of revenue
- Creation of media products (e.g. location based marketing)
Business Development, Digital Marketing, Marketing- / Vertriebsanalyse, Produktmanagement, Sales Management, Strategische Unternehmensplanung
Zertifikate
Institute for Management Development
OMR Academy
121 Watt
Telefònica Nachwuchs Führungskräfte Programm
Ausbildung
Telefònica Universitas
Leopold-Franzens-Universität
Innsbruck
Über mich
- Proven track record of launching new digital services and products on a global level
- AI-Certificate from IMD, Switzerland
- Tech-savy and data-driven business development manager
- Successful track record in managing P&Ls
- Experienced team-builder, coach and advocate of a diverse culture
Weitere Kenntnisse
- Digital Strategy (How to optimize your shop, how to grow your revenue)
- Digital product development
- Brand and Performance Marketing
- Building, leading and motivating teams
- Data-/analytics-driven
- Budget & P&L Management
- Project Management
Persönliche Daten
- Deutsch (Muttersprache)
- Englisch (Fließend)
- Italienisch (Gut)
- Spanisch (Grundkenntnisse)
- Europäische Union
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