Digital Marketing Consultant, Product Mgmt., Go-to-market-Expert, Biz Dev for Digital Products, Services & Media

5/2022 – offen

Project Lead at NettoKOM
- IT transformation project - moving nettokom.de to a new IT stack

Projekt Lead at FONIC
- Set-up digital marketing campaigns
- Optimize tactics based on data-results

Projektleitung / Teamleitung (IT), CRM (Customer Relationship Management), Digital Marketing, Suchmaschinenoptimierung

7/2021 – offen

Set-up own start-up from ideation to execution
• Launch MVP in Germany
• Acquisition of B2B partner network
• Manage and improve online content, considering SEO and Google Analytics
• Manage all digital marketing channels

Business Development, Digital Marketing, Produktmanagement, Strategische Unternehmensplanung, Sales Management

9/2020 – 12/2021

• General manager including CMO role of the MMA in Germany
• Lead and build a high performing team of 6 people
• Develop and implement the marketing strategy to accelerate the organisation’s growth
• Build and execute a strong content strategy to attract new members and amplify the brand in DACH
• Empower members on relevant topics e.g. data maturity, cookieless future, marketing led growth etc.
• Win new members (TikTok, Meta, Snap, Bayer, Sony, Universal McCann, …)

Business Development, Marketing- / Vertriebsanalyse, Marketing, Digital Marketing, Produktmanagement, Strategische Unternehmensplanung, Vertrieb (allg.)