Digital Marketing Consultant, Product Mgmt., Go-to-market-Expert, Biz Dev for Digital Products, Services & Media
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- 80796 München
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- de | en | it
- 08.11.2024
Kurzvorstellung
Qualifikationen
Projekt‐ & Berufserfahrung
5/2022 – offen
Tätigkeitsbeschreibung
Project Lead at NettoKOM
- IT transformation project - moving nettokom.de to a new IT stack
Projekt Lead at FONIC
- Set-up digital marketing campaigns
- Optimize tactics based on data-results
Projektleitung / Teamleitung (IT), CRM (Customer Relationship Management), Digital Marketing, Suchmaschinenoptimierung
7/2021 – offen
Tätigkeitsbeschreibung
Set-up own start-up from ideation to execution
• Launch MVP in Germany
• Acquisition of B2B partner network
• Manage and improve online content, considering SEO and Google Analytics
• Manage all digital marketing channels
Business Development, Digital Marketing, Produktmanagement, Strategische Unternehmensplanung, Sales Management
9/2020 – 12/2021
Tätigkeitsbeschreibung
• General manager including CMO role of the MMA in Germany
• Lead and build a high performing team of 6 people
• Develop and implement the marketing strategy to accelerate the organisation’s growth
• Build and execute a strong content strategy to attract new members and amplify the brand in DACH
• Empower members on relevant topics e.g. data maturity, cookieless future, marketing led growth etc.
• Win new members (TikTok, Meta, Snap, Bayer, Sony, Universal McCann, …)
Business Development, Marketing- / Vertriebsanalyse, Marketing, Digital Marketing, Produktmanagement, Strategische Unternehmensplanung, Vertrieb (allg.)
7/2015 – 4/2020
Tätigkeitsbeschreibung
• Global Lead for the product- & marketing teams of the media-product “sponsored data” (10 direct reports)
• Define & execute the product & IT-stack strategy for all 16 countries (EU & LatAM)
• Set-up partnerships with local media-agencies to support sales activities
Vorverkauf, Produktmanagement, Strategisches Marketing, Sales Management, Vertriebswege
7/2011 – 6/2015
Tätigkeitsbeschreibung
• Brandmarketing: Build the brand “Netzclub” in Germany
• Lead an interdisciplinary team of performance-, CRM- and media product- & sales-managers
• Manage all b2c digital channels – with emphasis on social media and content marketing
• Develop the mobile media product and sales strategy
• Build relationships with media agencies
• P&L responsibility - 10m EUR operating revenue p.a
• Outperform KPI’s in 2012, 2013 & 2014 by 100% yoy (new customers, Operating Revenue, Margin)
Business Development, Marketing- / Vertriebsanalyse, Digital Marketing, Produktmanagement, Strategische Unternehmensplanung, Sales Management
Ausbildung
Leopold-Franzens-Universität
Innsbruck
Über mich
• Proven track record of launching new media products on a global level
• Tech-savy and data-driven business development manager
• Successful track record in managing P&Ls
• Experienced team-builder, coach and advocate of a diverse culture
Weitere Kenntnisse
• Strategy
• Media product development
• Brand and Performance Marketing
• Building, leading and motivating teams
• Data-driven Business Development
• Budget & P&L Management
• Strong Communicator
Persönliche Daten
- Deutsch (Muttersprache)
- Englisch (Fließend)
- Italienisch (Gut)
- Spanisch (Grundkenntnisse)
- Europäische Union
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