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Performance Marketing

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  • 10179 Berlin, Inselstrasse 12
  • Weltweit
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  • 12.11.2024
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Kurzvorstellung

Hello there!
I am a former engineer who has managed 150+ accounts and big range of clients from financial services to e-commerce. I am working with platforms such as Google Ads, Bing, Facebook Business Manager, Google Analytics, Shopify and Klaviyo.

Auszug Referenzen (1)

"T.'s paid search skills are legendary. She was the single point of contact of contact for a lot of products for one of Australia's biggest bank."
Search Executive & Client Success Manager
Karunakaran
Tätigkeitszeitraum

10/2018 – 1/2021

Tätigkeitsbeschreibung

Working with a Client (a leading financial institution), managing overall Paid Search activity of approximately $1.5 million per month to help them increase their lead generation in the digital space.
Increased site traffic by 170% and Applications by 45% turning Covid-19 challenge into opportunity for the client.
Utilizing digital data sources (SA360, Adobe Analytics Reports) to identify keyword performance, messaging, and audience strategies including CRM data.
Managing weekly Meetings with the client media squads – B2B Level.
Liaising with SEO team to highlight efficiency (test & learn).
Directing, assigning, and evaluating processes for two co-workers to achieve objectives.

Eingesetzte Qualifikationen

Adobe Analytics, CRM (Customer Relationship Management), Google Adwords, Google Analytics, Google Tag Manager, Microsoft Office 365, Social Media Marketing

Qualifikationen

  • Bing Ads
  • Dienstleistungsmarketing1 J.
  • Facebook Business Manager
  • Google Adwords6 J.
  • Google Analytics6 J.
  • Google Tag Manager6 J.
  • Marketing- / Vertriebsanalyse3 J.
  • PPC Marketing
  • SEA Marketing
  • SEM Marketing
  • Shopify Marketing
  • Vorverkauf3 J.

Projekt‐ & Berufserfahrung

SEM Lead
Publicis Groupe, Dubai
2/2022 – offen (2 Jahre, 10 Monate)
Medienbranche
Tätigkeitszeitraum

2/2022 – offen

Tätigkeitsbeschreibung

Lead of team members & manage digital activities of luxury goods focused clients

Eingesetzte Qualifikationen

Google Adwords, Google Analytics, Google Tag Manager

Senior Customer Success Manager
Pixis AI, States
12/2021 – offen (3 Jahre)
Medienbranche
Tätigkeitszeitraum

12/2021 – offen

Tätigkeitsbeschreibung

Presale for digital marketing optimization AI tool to mostly e-commerce companies which are spending above $1million per month

Eingesetzte Qualifikationen

Marketing- / Vertriebsanalyse, Vorverkauf

Growth & Performance Marketing Manager
GG Brands GmbH, Berlin
2/2021 – 2/2022 (1 Jahr, 1 Monat)
Konsumgüterindustrie
Tätigkeitszeitraum

2/2021 – 2/2022

Tätigkeitsbeschreibung

Strategizing a multi brand company’s online advertisement as well as building acquisition plan for the new brand on board across Google, Facebook, Shopify, and Email marketing tools.

Evaluating Google Analytics & Shopify integrated User Behavior, and implementing a strategy in the site for the focused target group as well as applying Email Marketing to specific audiences with different messaging.

+55% YoY revenue growth and +14% new user data has achieved once account and tracking process evaluation.

Eingesetzte Qualifikationen

Dienstleistungsmarketing, Google Adwords, Google Analytics, Google Tag Manager, Social Media Marketing

Search Executive & Client Success Manager
Mindshare Media Agency, Melbourne
10/2018 – 1/2021 (2 Jahre, 4 Monate)
Finanzdienstleister
Tätigkeitszeitraum

10/2018 – 1/2021

Tätigkeitsbeschreibung

Working with a Client (a leading financial institution), managing overall Paid Search activity of approximately $1.5 million per month to help them increase their lead generation in the digital space.
Increased site traffic by 170% and Applications by 45% turning Covid-19 challenge into opportunity for the client.
Utilizing digital data sources (SA360, Adobe Analytics Reports) to identify keyword performance, messaging, and audience strategies including CRM data.
Managing weekly Meetings with the client media squads – B2B Level.
Liaising with SEO team to highlight efficiency (test & learn).
Directing, assigning, and evaluating processes for two co-workers to achieve objectives.

Eingesetzte Qualifikationen

Adobe Analytics, CRM (Customer Relationship Management), Google Adwords, Google Analytics, Google Tag Manager, Microsoft Office 365, Social Media Marketing

Weitere Projekt‐ & Berufserfahrung anzeigen

Zertifikate

Google Analytics
2020
Google Ads
2019
Facebook Business Manager
2019

Über mich

Hello there!
I am a former engineer who has managed 150+ accounts and big range of clients from financial services to e-commerce. I am working with platforms such as Google Ads, Bing, Facebook Business Manager, Google Analytics, Shopify and Klaviyo as well as Amazon Marketing Ads Set up.

Weitere Kenntnisse

Google Ads : Implementation, account structure, evaluation, ad/ad group/campaign creation, optimization, Keyword research, Audience segmentation, Performance Check, Conversion Set up.
Google Analytics : Audience and Campaign Analysis across multiple channels. User Behaviour analysis.
Facebook Business Manager : Account Structure, Implementation, Optimization, Performance Check, Conversion Set up, Audience research.
Klaviyo : Email marketing set up, sending emails, automation, etc.
Shopify : Web Management.

Persönliche Daten

Sprache
  • Englisch (Muttersprache)
  • Türkisch (Muttersprache)
  • Spanisch (Gut)
Reisebereitschaft
Weltweit
Home-Office
bevorzugt
Profilaufrufe
927
Alter
31
Berufserfahrung
9 Jahre und 4 Monate (seit 07/2015)
Projektleitung
5 Jahre

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