Performance Marketing
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- 10179 Berlin, Inselstrasse 12
- Weltweit
- en | tr | es
- 12.11.2024
Kurzvorstellung
I am a former engineer who has managed 150+ accounts and big range of clients from financial services to e-commerce. I am working with platforms such as Google Ads, Bing, Facebook Business Manager, Google Analytics, Shopify and Klaviyo.
Auszug Referenzen (1)
"T.'s paid search skills are legendary. She was the single point of contact of contact for a lot of products for one of Australia's biggest bank."
10/2018 – 1/2021
Tätigkeitsbeschreibung
Working with a Client (a leading financial institution), managing overall Paid Search activity of approximately $1.5 million per month to help them increase their lead generation in the digital space.
Increased site traffic by 170% and Applications by 45% turning Covid-19 challenge into opportunity for the client.
Utilizing digital data sources (SA360, Adobe Analytics Reports) to identify keyword performance, messaging, and audience strategies including CRM data.
Managing weekly Meetings with the client media squads – B2B Level.
Liaising with SEO team to highlight efficiency (test & learn).
Directing, assigning, and evaluating processes for two co-workers to achieve objectives.
Adobe Analytics, CRM (Customer Relationship Management), Google Adwords, Google Analytics, Google Tag Manager, Microsoft Office 365, Social Media Marketing
Qualifikationen
Projekt‐ & Berufserfahrung
2/2022 – offen
TätigkeitsbeschreibungLead of team members & manage digital activities of luxury goods focused clients
Eingesetzte QualifikationenGoogle Adwords, Google Analytics, Google Tag Manager
12/2021 – offen
TätigkeitsbeschreibungPresale for digital marketing optimization AI tool to mostly e-commerce companies which are spending above $1million per month
Eingesetzte QualifikationenMarketing- / Vertriebsanalyse, Vorverkauf
2/2021 – 2/2022
Tätigkeitsbeschreibung
Strategizing a multi brand company’s online advertisement as well as building acquisition plan for the new brand on board across Google, Facebook, Shopify, and Email marketing tools.
Evaluating Google Analytics & Shopify integrated User Behavior, and implementing a strategy in the site for the focused target group as well as applying Email Marketing to specific audiences with different messaging.
+55% YoY revenue growth and +14% new user data has achieved once account and tracking process evaluation.
Dienstleistungsmarketing, Google Adwords, Google Analytics, Google Tag Manager, Social Media Marketing
10/2018 – 1/2021
Tätigkeitsbeschreibung
Working with a Client (a leading financial institution), managing overall Paid Search activity of approximately $1.5 million per month to help them increase their lead generation in the digital space.
Increased site traffic by 170% and Applications by 45% turning Covid-19 challenge into opportunity for the client.
Utilizing digital data sources (SA360, Adobe Analytics Reports) to identify keyword performance, messaging, and audience strategies including CRM data.
Managing weekly Meetings with the client media squads – B2B Level.
Liaising with SEO team to highlight efficiency (test & learn).
Directing, assigning, and evaluating processes for two co-workers to achieve objectives.
Adobe Analytics, CRM (Customer Relationship Management), Google Adwords, Google Analytics, Google Tag Manager, Microsoft Office 365, Social Media Marketing
Zertifikate
Über mich
I am a former engineer who has managed 150+ accounts and big range of clients from financial services to e-commerce. I am working with platforms such as Google Ads, Bing, Facebook Business Manager, Google Analytics, Shopify and Klaviyo as well as Amazon Marketing Ads Set up.
Weitere Kenntnisse
Google Analytics : Audience and Campaign Analysis across multiple channels. User Behaviour analysis.
Facebook Business Manager : Account Structure, Implementation, Optimization, Performance Check, Conversion Set up, Audience research.
Klaviyo : Email marketing set up, sending emails, automation, etc.
Shopify : Web Management.
Persönliche Daten
- Englisch (Muttersprache)
- Türkisch (Muttersprache)
- Spanisch (Gut)
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