Online Marketing Manager | Schwerpunkt: Performance Marketing

4/2022 – 7/2022

· Become a knowledgeable partner and leader on Amazon Ads solutions
· Deliver the highest level of sales and customer service to our clients
· Retain and grow revenue from existing advertisers
· Drive deals to closure in a new business environment
· Develop annual media strategies for growth based on overall advertiser goals and objectives
· Develop campaign strategies and audience engagement recommendations
· Evaluate success metrics and drive campaign performance using data
· Perform in-depth data analysis to form and deliver actionable recommendations for both short- and long-term advertising strategy
· Educate advertisers on performance metrics, insights, and how to drive greater results
· Work cross-functionally with Senior Sales and other Amazon partners to drive incremental revenue and increase advertiser satisfaction

Dienstleistungsmarketing, Digital Marketing, Strategisches Marketing

9/2021 – 12/2021

Consulting of Amazon's existing and new clients as campaign & creative manager:
- Project managing the execution of sold advertising
campaigns with internal Design, AdOps, Sales, Quality
Assurance and Account Management teams.
- Managing creative delivery and acting as the gatekeeper of
high quality creative.
- Consulting with advertisers on creative strategy using
historical advertiser and industry data.
- Planning and delivering advertiser engagements to educate
advertisers and improve asset quality, creative delivery, and
raise awareness of Amazon policy.
- Troubleshooting issues surfaced during the campaign life-
cycle.

Dienstleistungsmarketing, Digital Marketing

8/2020 – 9/2020

Projekt: Datenanalyse der Förderdistribution

Datenanalyse

7/2019 – 2/2020

Verfassung der Lerninhalte für Studierende im Bereich Online-Marketing.

Digital Marketing

4/2018 – 3/2021

SEO, SEA, E-Mail-Marketing, Social Media Marketing, Influencer-Marketing und Business Analytics für die Veranstalter: MünchenMusik, MünchenEvent, Alegria Konzert, First_Classics Berlin sowie Münchner Konzertdirektion Hörtnagel und seit kurzem die Konzertdirektion Hans Adler Berlin.

Betreuung von internen Projekten zu den Themen Datenschutz, Online-Ticketing, eCommerce, Database Management und Datenanalyse.

Digital Marketing