Interim Leiter Marketing - Consulting, Projekt Management, Strategie, Führung, Brand, Digital Marketing
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- 5 Referenzen
- auf Anfrage
- Bayern
- DACH-Region
- de | en | es
- 31.10.2024
Kurzvorstellung
Auszug Referenzen (4)
"I. was my peer at Starbucks Germany as Head of Marketing. He was driving projects forward for new initiatives and displaying strong precision."
10/2016 – 5/2018
Tätigkeitsbeschreibung
▪ Leading local marketing team in a company turn-around situation, re-establishing retail sales momentum and building new digital content programs (Instagram, Facebook, Loyalty/in-app)
▪ In charge of optimizing and driving marketing strategy, brand management, digital marketing, social media, PR, trade marketing and category management
Mandate and Focus:
▪ Executing an effective marketing plan, stopping negative sales trend & digitally activating the brand
▪ Optimizing creative & media agency structures and driving cost efficiencies
Responsibilities: Marketing budget of 7-digit Mio € | Manager of 4 direct reports
Key Results: Exceeded Q1 and Q2 sales targets while generating 0.5M € cost savings in same period
Member of the German Leadership Team
Content Marketing, Business Marketing, Marketing- / Vertriebsanalyse, Marketing, Digital Marketing, Operatives Marketing, Projektmanagement (IT), Social Media Marketing, Strategisches Marketing
"With his high passion and creativity I. was very well able to motivate his team, peers and agency partners and generated a great in market success."
9/2006 – 12/2007
Tätigkeitsbeschreibung
▪ Led consumer value proposition development and market launch of a new teenager sub-brand, stealing 9% market share in Y1 from competition
▪ Built and executed the sub-brand’s marketing / media plan (>10M €), helping to establish a new product category in Spain
▪ Responsible for brand positioning and execution via ATL and BTL communication
▪ Developed marketing strategies to ensure profitable mid and long term brand growth
▪ Responsible for setting marketing objectives & strategies of assigned brands in Spain and Portugal
Responsibilities: Marketing Budget >10M € | Manager of 2 direct reports
Results: Successfully launched and established new sub-brand category, gaining 9% value share in Y1
Veranstaltungsmanagement, Business Marketing, Marketing- / Vertriebsanalyse, Markteintrittsstrategien, Operatives Marketing, Strategisches Marketing
"I. was an excellent performer, demonstrating his fast and innovative thinking capabilities in larger scale as well as smaller projects."
5/2004 – 8/2006
Tätigkeitsbeschreibung
▪ Led projects on development (proposition, product, brand, media) and consumer qualification (qualitative & quantitative market research) for product innovations in Western Europe region
▪ Developed and built a new product category (“tongue-cleaning mints”) for EU roll-out; stealing 15% value share from key competition in Y1 in DE & AT
Selected Key Project: New product development “Extra Professional Mints” from scratch Responsibilities: Product Qualification Budget ~1M € | International Project Leader
Key Results: Launch and roll-out of a new product category, building a 50+M € business (US, EMEA)
Business Marketing, Klassisches Marketing, Marketing- / Vertriebsanalyse, Operatives Marketing, Produktmanagement, Strategisches Marketing
"Kreativer, lösungsorientierter Macher mit starkem strategischen Denken, der auch komplexe Projekte zielorientiert leitet und teamorientiert realisiert"
2/2002 – 9/2003
Tätigkeitsbeschreibung
▪ Started my career in a consulting firm for brand growth, led by ex-Procter & Gamble managers
▪ Contributed in several consulting assignments, mainly related to consumer insight identification and value proposition development in the Cosmed industry (client: Beiersdorf, brand: NIVEA).
Key projects: Beiersdorf (international re-positioning in Cosmed segment), Deutsche Bank (projects for retail banking, brand equity analysis), P&G (detergent brand portfolio analysis)
Responsibilities: Leading project teams | Reporting to Client Director and Senior Partner
Key Results: Led consulting project on NIVEA Cosmed brand portfolio, leading a team of interns
Business Marketing, Marketing- / Vertriebsanalyse, Marketing, Projektmanagement, Strategisches Marketing
Qualifikationen
Projekt‐ & Berufserfahrung
4/2022 – 1/2025
Tätigkeitsbeschreibung
▪ Leading Performance, Direct-to-Consumer and Retail marketing teams for Germany (8 reports) - all 100% ecommerce
▪ Achieving positive ROI through Search, Affiliates, Social, email/CRM, Brand and Retail Media
▪ Achieving channel sales targets and KPIs in close alignment with Sales, Product and HQ teams
Mandate and Focus:
▪ Stabilizing revenues and profitability in Q2-4 2022, facing strong macro headwinds in Germany
▪ Transitioning Gaming (“Alienware”) revenue streams from Retail into a full DTC play (dell.com/de)
▪ Leading and motivating a marketing unit, with team members working from 3 countries (DE, SK, US)
Responsibilities: Marketing budget of xx Mio € | Manager of 7 direct reports
Key Results: Promoted from Small Business to CSBO lead (Q3, 2022); achieved positive PtM in FY2022
Business-To-Consumer, Business to Business, Digital Marketing, Führungskraft Marketing und Kommunikation, Projektmanagement, Strategisches Marketing
6/2018 – 4/2022
Tätigkeitsbeschreibung
▪ Key project (50%): Developing a new eLoyalty program (eCRM, App) for an eMobility venture
▪ Leading local marketing team within a phase of digital transformation and driving digital initiatives
▪ Responsible for Strategic Marketing, Digital Channels, Trade Marketing, CRM/eLoyalty, Media Planning, PR/Events
▪ Steering sales promotions at over 450 retail outlets, optimizing media ROI, driving market shares
Mandate and Focus:
▪ Key project (50%): Developing a new eLoyalty program (eCRM, App) for an eMobility venture
▪ Modernizing B2C and B2B2C marketing structures, building an effective team, driving retail sales
▪ Driving digital transformation through all operational layers (Media, Brand, CRM, Social, Retail)
Responsibilities: Marketing budget of 8-digit Mio € | Manager of 6 direct reports
Key Results: Halving media spend in traditional media, while driving ROI through digital channels
Content Marketing, CRM Beratung (allg.), Business Marketing, Marketing- / Vertriebsanalyse, Marketing, Digital Marketing, Projektleitung / Teamleitung (IT), Projektmanagement (IT), Strategisches Marketing
10/2016 – 5/2018
Tätigkeitsbeschreibung
▪ Leading local marketing team in a company turn-around situation, re-establishing retail sales momentum and building new digital content programs (Instagram, Facebook, Loyalty/in-app)
▪ In charge of optimizing and driving marketing strategy, brand management, digital marketing, social media, PR, trade marketing and category management
Mandate and Focus:
▪ Executing an effective marketing plan, stopping negative sales trend & digitally activating the brand
▪ Optimizing creative & media agency structures and driving cost efficiencies
Responsibilities: Marketing budget of 7-digit Mio € | Manager of 4 direct reports
Key Results: Exceeded Q1 and Q2 sales targets while generating 0.5M € cost savings in same period
Member of the German Leadership Team
Content Marketing, Business Marketing, Marketing- / Vertriebsanalyse, Marketing, Digital Marketing, Operatives Marketing, Projektmanagement (IT), Social Media Marketing, Strategisches Marketing
2/2012 – 7/2016
Tätigkeitsbeschreibung
▪ Drove partnership deals and marketing programs in a phase of digital transformation of the telco industry
▪ Led several cross-functional partnerships teams to negotiate agreements with Netflix, Napster, Dropbox, EA
Responsibilities: Negotiating deals, affecting 20+M mobile customers | Leading large project teams
Key Results: Effectively closed deals, contributing to building a digital category of 60M € revenue
Business Development, Digital Marketing, Marketing, Markteintrittsstrategien, Partner Relationship Management, Projektmanagement
1/2010 – 2/2012
Tätigkeitsbeschreibung
Senior Marketing Manager (Customer Acquisition Programs)
▪ Led cross-functional teams on launch of several new mobile products and services - from identifying consumer insights, via building consumer value propositions towards go-to-market (in close sync with brand, media, sales and product management teams)
▪ Marketing contributor behind early LTE/4G marketing strategy and company-wide roll-out
▪ Leading new revenue growth initiatives (prepay, online sales, OTT/ IP-based services)
Selected Key Project: Building an innovative IP-based services (“Global Friends”) with acquired US start-up JahJah in 2010 and responsible for go-to-market, delivering xxxk customers in Y1
Responsibilities: Building mobile products and services “from scratch” | Functional & Project Lead
Key Results: Development of new prepay portfolio & “Global Friends” (new digital proposition)
Direkt Marketing, Innovationsmanagement, Klassisches Marketing, Marketing- / Vertriebsanalyse, Projektmanagement, Strategisches Marketing
4/2008 – 5/2009
Tätigkeitsbeschreibung
▪ Leading a 2-member team to build and expand assigned brands into the German territory
▪ Development of marketing & brand strategy for “Red Bull” & “Carpe Diem”, with budget ownership
▪ Building and executing marketing and consumer activation plans (via ATL, BTL, PR); media planning
▪ Leading creative & media agencies, while working closely with Trade Marketing and Sales
Selected Key Project: Preparation and execution of market re-launch of Red Bull Cola in 2009
Responsibilities: Media Budget >15M € | Manager of 2 direct reports
Key Results: Achieved 10% retail sales growth for Carpe Diem and 4% for Red Bull in Y1
Veranstaltungsmanagement, Business Marketing, Kommunikation (allg.), Marketing- / Vertriebsanalyse, Marketing, Markteintrittsstrategien, Operatives Marketing, Strategisches Marketing, Vertrieb (allg.)
9/2006 – 12/2007
Tätigkeitsbeschreibung
▪ Led consumer value proposition development and market launch of a new teenager sub-brand, stealing 9% market share in Y1 from competition
▪ Built and executed the sub-brand’s marketing / media plan (>10M €), helping to establish a new product category in Spain
▪ Responsible for brand positioning and execution via ATL and BTL communication
▪ Developed marketing strategies to ensure profitable mid and long term brand growth
▪ Responsible for setting marketing objectives & strategies of assigned brands in Spain and Portugal
Responsibilities: Marketing Budget >10M € | Manager of 2 direct reports
Results: Successfully launched and established new sub-brand category, gaining 9% value share in Y1
Veranstaltungsmanagement, Business Marketing, Marketing- / Vertriebsanalyse, Markteintrittsstrategien, Operatives Marketing, Strategisches Marketing
5/2004 – 8/2006
Tätigkeitsbeschreibung
▪ Led projects on development (proposition, product, brand, media) and consumer qualification (qualitative & quantitative market research) for product innovations in Western Europe region
▪ Developed and built a new product category (“tongue-cleaning mints”) for EU roll-out; stealing 15% value share from key competition in Y1 in DE & AT
Selected Key Project: New product development “Extra Professional Mints” from scratch Responsibilities: Product Qualification Budget ~1M € | International Project Leader
Key Results: Launch and roll-out of a new product category, building a 50+M € business (US, EMEA)
Business Marketing, Klassisches Marketing, Marketing- / Vertriebsanalyse, Operatives Marketing, Produktmanagement, Strategisches Marketing
2/2002 – 9/2003
Tätigkeitsbeschreibung
▪ Started my career in a consulting firm for brand growth, led by ex-Procter & Gamble managers
▪ Contributed in several consulting assignments, mainly related to consumer insight identification and value proposition development in the Cosmed industry (client: Beiersdorf, brand: NIVEA).
Key projects: Beiersdorf (international re-positioning in Cosmed segment), Deutsche Bank (projects for retail banking, brand equity analysis), P&G (detergent brand portfolio analysis)
Responsibilities: Leading project teams | Reporting to Client Director and Senior Partner
Key Results: Led consulting project on NIVEA Cosmed brand portfolio, leading a team of interns
Business Marketing, Marketing- / Vertriebsanalyse, Marketing, Projektmanagement, Strategisches Marketing
Ausbildung
ESB Reutlingen
Über mich
With a combined experience of 13+ years in consumer marketing roles (FMCG, Retail) and additional 3+ years gained in building digital partnerships (B2BC), I am now seeking to apply my skills back into a flexible working environment – ideally in a full-time freelance assignment.
Having spent many years battling for market shares at Mars, Red Bull, o2 and Starbucks, I feel well prepared for tackling new competitive markets, driving the digital growth agenda.
LEADING
Extensive, international marketing and retail sales experience, leading consumer brands and product categories to success –in B2C and in B2B2C set-ups
ENGAGING
Progressively managing 8-digit marketing programs - digitally activating, engaging and retaining customers, while driving retail sales growth through loyalty and customer acquisition programs
BUILDING
Strong innovative mind-set with a track record of building physical and digital products “from scratch” – never shy of challenging the status quo and diving deep into technology
PERSONAL DNA
Strategic thinker with hands-on approach, while creative in problem solving. Leading and structuring teams to success and providing a sense of meaning to the daily office life.
Persönliche Daten
- Deutsch (Muttersprache)
- Englisch (Fließend)
- Spanisch (Fließend)
- Französisch (Gut)
- Portugiesisch (Grundkenntnisse)
- Europäische Union
- Schweiz
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