Product Strategist & Experience Designer
- Verfügbarkeit einsehen
- 5 Referenzen
- auf Anfrage
- 20255 Eimsbüttel
- Weltweit
- de | en | fr
- 03.05.2025
Kurzvorstellung
Auszug Referenzen (5)
"Liebe E., deine Kreativität und dein Teamgeist waren für uns eine echte Bereicherung. Vielen Dank für deine tolle Arbeit."
7/2021 – 1/2023
Tätigkeitsbeschreibung
Setting up and sculpting new fluent and accessible design and mobile first approach within email channel (main touchpoint) – together with strategic communications and brand aspects throughout the whole user journey to address and guide the user as trustful, authentic and transparent as possible and create a successful after sales experience.
Supporting a wholistic technical shift of E-Mail-Web-Tool and new processes with backend technology.
Schulungskonzepte, Design (allg.), Design Thinking, Digitale Transformation, E-Commerce, Prozessberatung, Prozessoptimierung, Software Design, Strategische Kommunikation, User Experience (UX)
"Gerne haben wir E. für ein weiteres Projekt gebucht und waren wieder total überzeugt vom Ergebnis. Wir arbeiten immer wieder gern mit ihr zusammen!"
9/2020 – 1/2021
Tätigkeitsbeschreibung
Evaluation of holistic UX Requirements for a new, aggregated stilwerk plattform:
- Concept & Planning and Hosting of a Requirement-Definition-Workshop with Stakeholders
- Elaboration of a final requirement catalogue.
Digitale Transformation, Design (allg.), Design Thinking, E-Commerce, eBusiness-Strategie, Prozessberatung, User Experience (UX)
"Frau E. M. hat uns über ein Jahr lang hervorragend tatkräftig, verlässlich, strukturiert und kompetent unterstützt. Ich kann sie nur empfehlen."
3/2020 – 3/2021
Tätigkeitsbeschreibung
Enhancement and development of the tracking platform "myKN" :
- Integration / adaption of new CI
- ideation feature & service design
- redesign of existing features and services (conform to new CI)
- development of prototypes
- design & facilitation of user tests
- support of everyday design issues and business
- support of UX-Team-Setup including UX-Processes
Strategische Kommunikation, Design (allg.), Digitale Transformation, E-Commerce, Prozessberatung, Prozessoptimierung, Saas, User Experience (UX)
"Frau M. übernahm die inhaltliche, wie auch konzeptionelle Führung einiger Projekte und betreute diese von Beginn bis zum Abschluss vollumfänglich"
2/2019 – 2/2020
Tätigkeitsbeschreibung
Development of a content strategy for the German (master) site as Template for international Market Rollout:
- Including review, selection and redesign of all existing market content as well as integration into the new-build structure (IA).
- Design and development of all associated content pages for the international market rollouts.
- Process design and support for the (UX) design and development of content modules, e.g. for main product pages like showroom or distribution pages. This took place as a collaborator in a wider agency construct.
User Experience (UX), Content Management, E-Commerce, Marktforschung / -analyse, Schulungskonzepte, Strategische Kommunikation
"E. hat das UX für unseren Shop überarbeitet, das Ergebnis hat uns total überzeugt und die Zusammenarbeit war sehr professionell und sympathisch."
1/2018 – 2/2018
Tätigkeitsbeschreibung
1) Redesign Main Shop User Journey:
- Startpage Shop
- Detail Page
- Overview / Category Pages
2) Refinement stilwerk.de
- Main Menu / Navigation
Schulungskonzepte, Design (allg.), E-Commerce, Responsive Webdesign, User Experience (UX)
Qualifikationen
Projekt‐ & Berufserfahrung
7/2021 – 1/2023
Tätigkeitsbeschreibung
Setting up and sculpting new fluent and accessible design and mobile first approach within email channel (main touchpoint) – together with strategic communications and brand aspects throughout the whole user journey to address and guide the user as trustful, authentic and transparent as possible and create a successful after sales experience.
Supporting a wholistic technical shift of E-Mail-Web-Tool and new processes with backend technology.
Schulungskonzepte, Design (allg.), Design Thinking, Digitale Transformation, E-Commerce, Prozessberatung, Prozessoptimierung, Software Design, Strategische Kommunikation, User Experience (UX)
9/2020 – 1/2021
Tätigkeitsbeschreibung
Evaluation of holistic UX Requirements for a new, aggregated stilwerk plattform:
- Concept & Planning and Hosting of a Requirement-Definition-Workshop with Stakeholders
- Elaboration of a final requirement catalogue.
Digitale Transformation, Design (allg.), Design Thinking, E-Commerce, eBusiness-Strategie, Prozessberatung, User Experience (UX)
3/2020 – 3/2021
Tätigkeitsbeschreibung
Enhancement and development of the tracking platform "myKN" :
- Integration / adaption of new CI
- ideation feature & service design
- redesign of existing features and services (conform to new CI)
- development of prototypes
- design & facilitation of user tests
- support of everyday design issues and business
- support of UX-Team-Setup including UX-Processes
Strategische Kommunikation, Design (allg.), Digitale Transformation, E-Commerce, Prozessberatung, Prozessoptimierung, Saas, User Experience (UX)
2/2019 – 2/2020
Tätigkeitsbeschreibung
Development of a content strategy for the German (master) site as Template for international Market Rollout:
- Including review, selection and redesign of all existing market content as well as integration into the new-build structure (IA).
- Design and development of all associated content pages for the international market rollouts.
- Process design and support for the (UX) design and development of content modules, e.g. for main product pages like showroom or distribution pages. This took place as a collaborator in a wider agency construct.
User Experience (UX), Content Management, E-Commerce, Marktforschung / -analyse, Schulungskonzepte, Strategische Kommunikation
2/2018 – 12/2018
Tätigkeitsbeschreibung
Creation of a new premium service / product (named XING Benefit Plus)
- Continuation of the initial product discovery, incl. preparation and execution of further creation workshops and design sprints
- Subsequent development of a rough and fine concept
- Supporting tech teams as well as business strategy unit
Strategische Kommunikation, Business Software, Design Thinking, Digitale Transformation, E-Commerce, Marktforschung / -analyse, Prozessoptimierung, User Experience (UX)
1/2018 – 2/2018
Tätigkeitsbeschreibung
1) Redesign Main Shop User Journey:
- Startpage Shop
- Detail Page
- Overview / Category Pages
2) Refinement stilwerk.de
- Main Menu / Navigation
Schulungskonzepte, Design (allg.), E-Commerce, Responsive Webdesign, User Experience (UX)
Ausbildung
Aachen
Über mich
Core Strengths:
• Product Strategy, Roadmap Development & Business Model Innovation
• Strategic Leadership, Mentoring & Digital Transformation
• Product Growth and (Sales) Enhancement
• Data-Driven UX Research, Process Transformation & Digital Ecosystem Expertise
• Product Design and Development
• Agile, Cross-Functional Collaboration & Team Leadership
When I'm not immersed in digital innovation, you'll find me exploring new cities ?, enjoying a great book ?, or sharing a light-hearted moment over coffee ☕ and cake ?.
Let’s connect and explore how we can drive meaningful change together.
Feel free to reach out: [...]@gmail.com
Persönliche Daten
- Deutsch (Muttersprache)
- Englisch (Fließend)
- Französisch (Grundkenntnisse)
- Europäische Union
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