Marketing/Brand/Communication Strategy Director
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- 22763 Hamburg
- Weltweit
- de | en
- 28.07.2024
Kurzvorstellung
Qualifikationen
Projekt‐ & Berufserfahrung
1/2024 – 5/2024
TätigkeitsbeschreibungThe Project Develop Brand, Product and Communication (Service/ID/Strategy/Comms.) My Job As freelance Strategy Director and Design Thinking Coach support the founder in bringing the Business Idea and brand to live. With OKR Workshops, Design Sprints and Design Thinking Workshops me and a small team is developing the Brand and Product Ideas on every level. Defining the Brand Strategy, Brand ID and the Comms Strategy (Cross Channel & PR).
Eingesetzte QualifikationenDesign Thinking, Strategische Kommunikation, Strategisches Marketing
8/2023 – 7/2024
TätigkeitsbeschreibungThe Project Develop an innovative and inspirational Global Brand Strategy Model My Job As freelance Global Strategy Director and Design Thinking Coach leading the current brand status into a sustainable global Brand and transfer into the De’Longhi Brand Process. Facilitate a Design Thinking Workshop, leading a small international team and developing the Brand and Product/Portfolio on every level. Defining a future driven Positioning and Value Proposition Canvas. Currently defining the global Corporate Communication Strategy and Brand ID.
Eingesetzte QualifikationenDesign Thinking, Strategische Kommunikation, Strategisches Marketing
1/2023 – 12/2023
TätigkeitsbeschreibungThe Project Develop Brand and Product (Service/ID/Strategy/Comms.) My Job As freelance Strategy Director and Design Thinking Coach support the founder in bringing the Business Idea and brand to live. With Design Sprints and Design Thinking Workshops me and a small team is developing the Brand and Product Ideas on every level. Working with OKR, Business Model Canvas and Value Proposition Canvas or the MVP Experiment Canvas. Defining the Brand Strategy and ID.
Eingesetzte QualifikationenDesign Thinking, Strategische Kommunikation, Strategisches Marketing
6/2022 – 7/2023
TätigkeitsbeschreibungThe Project Developing the international Brand/Marketing Strategy DIM Paris My Job As freelance Global Brand Strategy Director and Design Thinking Coach leading the transformation of the current brand status into a Digital Native brand with Design Thinking. Developing the international Brand/Marketing Strategy (Digital, PR & Comm) and bring it to life within the different units. (Retail, e-com, SoMe). Facilitation of different Design Thinking Workshops in Paris with stakeholders and staff. As OKR Coach consulting the Management in Change Processes.
Eingesetzte QualifikationenDesign Thinking, Strategische Kommunikation, Strategisches Marketing
1/2022 – 4/2022
TätigkeitsbeschreibungThe Project 1. Sustainability Campaign development 2. Purpose Brand Campaign development My Job Senior Global Communication Lead at the client site. On-strategy campaign development and project management. Leading a big team of experts out of Media, PR, Creatives, Strategists, R&D and Consumer Research. Sparring on writing Strategy Concepts and Creative Work.
Eingesetzte QualifikationenStrategische Kommunikation
10/2021 – 12/2021
TätigkeitsbeschreibungThe Project Development of a new positioning and rebranding of the brand based on Consumer Insight. My Job Analysis of competitors, market, consumers, trends and communication. Find out old and new key drivers and insights for Billiger Mietwagen. Finding white spots in the competitive environment. Development of a questionnaire for a consumer survey and evaluation and analysis of the survey. Based on the results, work out a new positioning. Advisory support for the rebranding.
Eingesetzte QualifikationenStrategische Kommunikation
8/2021 – 9/2021
TätigkeitsbeschreibungThe Project Development and conception of internal brand communication. Focus on brand ambassadors / employee training My Job With the help of the newly developed Brand Strategy, the new brand promises are made known in the company via brand ambassador concepts. Make the innovations (vision, essence, positioning) tangible. Development of workshop formats in which the brand ambassadors are trained in-house.
Eingesetzte QualifikationenStrategische Kommunikation, Strategisches Marketing
Zertifikate
Hello Agile
Hello Agile
Ausbildung
Berlin
Hamburg
Hamburg
Hamburg
Über mich
Neben meiner Tätigkeit als Strategin arbeite ich als Business-/Personal Coach, Design Thinking Coach OKR Coach, LSP Coach und bin Soziodramatikerin. Die liebsten Jobs sind mir die, in denen meine 25 Jahre Strategieexpertise, Kreativ-/Innovationsarbeit und meine Leidenschaft für das explorative Spielen zusammenfließen.
Es gibt noch so viel mehr zu entdecken. Ich will begeistern, möglich machen, begleiten, befähigen, frei von Leistungsdruck, nur Exzellenz.
Weitere Kenntnisse
Persönliche Daten
- Deutsch (Muttersprache)
- Englisch (Fließend)
- Europäische Union
- Schweiz
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