Founder, Managing Director, Researcher, Lecturer

6/2017 – offen

- Founded and built Foodly, an award-winning e-commerce platform for grocery retail
- Raised seed venture capital, hired team and lead Foodly to exponential revenue growth
- Responsible for general management, business model, team building & capital procurement

Business Development

5/2012 – 5/2017

- Researched platform strategies and platform business models in the digital economy
- Lead and worked on research projects with stakeholders from academia and industry
- Published and presented research at peer-reviewed, top-ranked conferences and journals
- Lectured and hold seminars on internet business and integrated information management
- Oversaw final theses and software projects with application in i.a. IT, ICT, E-Commerce

Angewandte Forschung, Business Model, eBusiness-Strategie, Innovationsmanagement

11/2011 – 2/2012

Consulted the executive management of national grocery retailer on marketing and pricing strategy and specifically, evaluated price positioning and restructured pricing of whole product portolio

Analyse der Markt- / Wettbewerbsposition, Preis- / Konditionengestaltung, Wettbewerbsanalyse