International Growth Marketing Consultant

4/2019 – 8/2022

Increased total loan volume of company with new customers by +32% while decreasing acquisition costs by -18% through deep integration of data and usage of artificial intelligence driven tools.

• Managing and allocating the acquisition budget of over €3M per annum
• Leadership, development and mentoring of the customer acquisition team of three senior associates
• Responsibility and control of all digital acquisition channels such as SEA (Google, Bing), SEO,
cooperation with affiliates (FinanceAds, durchblicker, awin), retargeting, social media (facebook, instagram, snapchat, pinterest & tiktok), native ads (outbrain) and programmatic display (Adform, GDN)
• Responsibility and control of all traditional acquisition channels such as out of home advertising (large format advertising, city lights, DOOH & print), radio, transport media (busses, trams & bicycle caps), events & festivals (Börsianer festival 2019) and guerrilla marketing tactics (streetbranding, dooh projection)
• Managing strategic cooperation between easybank & Royal Dutch Shell (Tankbonus & integrated cash management)
• Leading the web analytics activities for BAWAG PSK, easybank and Paylife (Adobe Analytics, Adobe Launch & Adobe Target)

Adobe Analytics, Affiliate Marketing, Google Adwords, Google Analytics, Klassisches Marketing, Digital Marketing, Projektleitung / Teamleitung (IT), Social Media Marketing, Strategisches Marketing

5/2017 – 3/2019

• Responsibility and control of all online marketing channels in Austria such as SEA (Google, Bing), SEO, cooperation with meta search engines & affiliates, retargeting (Criteo), native advertising (Outbrain), social media, display and programmatic (Adform, DoubleClick)
• Responsible for growing both apps, iOS and Android via paid channels, ASO and public relations
• Development, planning and implementation of digital marketing campaigns in Austria (brand and product marketing)
• Annual planning, allocation and management of the digital marketing budget (>€2M) in Austria
• Main contact for internal and external service providers for the production of advertising media for digital channels in Austria
• Leadership and coaching of a working student and steering a team of five senior online marketing specialists in Berlin, Germany

Affiliate Marketing, Marketing, Digital Marketing, Operatives Marketing, Social Media Marketing, Strategisches Marketing

8/2015 – 4/2017

Successful project lead of a high scale web infrastructure rollout (incl. machine learning application) of OKI Group across more than 30 countries of the EMEA region.

• Project led a global website rollout to more than 30 countries in the EMEA region in close coordination with the global OKI headquarters in Japan and the regional sales and marketing teams, which led to the generation of over 10,000 monthly prospective buyers for the printer business
• Establishment of a central web-team of four international experts in the field of digital marketing (structuring, definition of required competencies, recruitment, management)
• Lead a team of 10 Persons in Mumbai, India to support rollout activities and daily website management
• Main contact for digital agencies to realize various projects and tasks in the field of new web content
creation, SEO, Google Adwords and e-commerce
• Serving as main contact person and advisor to regional marketing teams for digital related projects (HQ Japan, EMEA & Americas)

Marketing, Digital Marketing, Projektmanagement (IT), Strategisches Marketing