Interim VP Sales | Salesforce Integration | Freelance Sales Operations | Go-to-market Expert

11/2021 – 3/2022

- 3M € revenue target, leading 4 teamleads with a total of 13 FTE’s
- Revamped outbound strategy with 3x improvement within 8 weeks
- Implemented new bonus model, target structure, sales reporting, OKRs

Customer:
With 2M+ active members one of the biggest german social networks.

Salesforce.Com, Sales Management

1/2021 – 9/2021

- leading a team of 8 FTE's for EMEA sales & sales operations
- significantly outperforming team revenue target with 125% quota achievement
- streamlined & (re-)invented 10+ internal and cross-department workflows to significantly maximize the revenue per head
- outgrowing the market by growing key clients 40% faster than market
- implement state-of-the-art sales controlling

Customer:
Joint Venture of Volkswagen, BMW, Daimler, Siemens, Bosch, E.ON, EnbW & Enel.

World market leader for eMobility consulting & eRoaming. Empowering every B2B player to shape the future of eMobility.

Salesforce.Com, Sales Management

1/2020 – 10/2020

- Counterparty for 4 countries, strategic development of salescloud infrastructure & sales processes
- complete redesign of layout/functionality for the sales teams
- significantly increased Salesforce user adoption (... by workshops, user trainings, etc.)
- Onboarding of new markets into the Salescloud Org
- Technical implementation of 100+ tickets + leading 2 Salesforce developers for technically complex solutions (APEX)

Salesforce.Com, Projektmanagement

9/2019 – 12/2019

- Go-to-Market Strategy DACH, NL ( ICP, Sequences, Sales Material, Growth Plan incl. Hiring, etc.)
- Salesforce Salescloud Implementation (Leading workshops, definition of datamodel & architecture, Data migration, Trainings)
- Integration of 3rd party tools & setup sales controlling

Salesforce.Com, Sales Management

9/2016 – 9/2018

- shaping the sales process from zero to 70+ Salespeople for a very complex B2B Product
- As „Head of Salesforce“ responsible for implementing Salesforce Salescloud, user adoption and constant improval of Salesforce company-wide
- Building & leading the Sales Operations team. Responsible for all strategic & crossfunctional sales projects

I joined the company as the 7th employee, pre-seed. Today: €100M+ Venture Capital raised, 300+ employees, 9 global offices.

Salesforce.Com, Organisation des Vertriebs, Sales Management

2/2016 – 8/2016

After leading a team of 4 Sales Reps I moved to PMO / Sales Operations department to improve the processes for the whole german market (70+ Sales Reps). Projects included the introduction of new working times (2-shift system, weekend shifts), lead prioritization & development of lead scoring models.

Sales Management

2/2014 – 1/2016

- End-to-end B2B Sales, accountable for high 6-digit annual revenue
- Selling complex, high value (€ 50 -200K) advertisement campaigns to clients like Edeka, Rewe, Subway, etc.
- youngest Account Manager in company history

Account Management, Direktvertrieb

11/2009 – 1/2014

Direktvertrieb

Direktvertrieb

10/2009 – 4/2010

Vertrieb

Account Management