Projektleitung / Brand & Digital Marketing
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- 10969 Berlin
- Weltweit
- de | en | fr
- 21.12.2020
Kurzvorstellung
- Steigerung der Brandawareness / USP
- Digitalmarketing
- Social Media Strategien
- Social Media Marketing (Fokus: IG)
- Content Kreation & Kampagnen Leitung
- Webseiten / Artikel & Interviews
- Zielgruppen
Qualifikationen
Projekt‐ & Berufserfahrung
6/2020 – 11/2020
Tätigkeitsbeschreibung
• Product Campaigns (Product Rebranding)
• Digital campaigns (paid & organic)
• Consumer activations in extension to digital activations
• IG Channel
• International team & campaigns (Germany, Austria, Switzerland)
Content Management, Content Marketing, Markenbildung, Produktmanagement, Social Media Marketing
10/2018 – 11/2020
Tätigkeitsbeschreibung
• Team lead (team of 30 people) and project managing
• Field and digital marketing work, executing brand projects with product focus
• Support and cooperate with startups – partnership with TOA and OMR
• National and international events
• Presenting, running meetings, coordinating information
• Working in international teams, partners, agencies and third parties
• Plan and execute business plan ideas to create unique stories
• Networking, relationship management and communication
• Budget & KPI planning plus compliance
Personalmarketing, Business Plan, Veranstaltungsmanagement, Guerilla Marketing, Strategisches Marketing, After sales management
10/2017 – 9/2018
Tätigkeitsbeschreibung
• Develop business plan ideas
• Help to execute the social media challenge
• Plan and execute 3rd party, local, national and international events
• Guide Student marketeer program (project management)
Business Plan, Direkt Marketing, Veranstaltungsmanagement
7/2016 – 9/2018
Tätigkeitsbeschreibung
Newsletter, Website (English and German)
• Social Media Programs (Twitter, Instagram & Facebook)
• Developing error strategies and employee satisfaction strategies for customers
• Developing strategies for KTC Academy (Focus on Java & PMBOK lessons)
• Daily usage of InDesign and Photoshop
• Working remote
Indesign, Adobe Photoshop, Strategisches Management, Strategische Kommunikation, Direkt Marketing, Email Marketing, Social Media Marketing
1/2016 – 12/2017
Tätigkeitsbeschreibung
Project management for national sales projects, product placement and product strategies for international customers (f.e. Innocent Smoothies)
Developing and executing marketing strategies for national and international partners like: Lindt Chocolate, Zespri Kiwi, Appenzeller, Urtekram, Wyld, etc.
Email Marketing, Klassisches Marketing, Market Access, Markteintrittsstrategien, Strategisches Marketing, Zielgruppenstrategie, After sales management
9/2014 – 9/2017
Tätigkeitsbeschreibung
• Marketing on Campus
• Plan and execute local events, support at national events
• Sales Support
Veranstaltungsmanagement, After sales management
Zertifikate
Ausbildung
Kansas City
Heidelberg
Salt Lake City
New York City
Über mich
• Sports: CrossFit, Swimming
• Social Media
• Drawing and sewing
• Hiking and being in nature
• Friends
• Fashion
• Exploring
Weitere Kenntnisse
• Complex problem solving
• Creativity
• People management
• Coordinating with others
• Outcome orientated
• Negotiation
• Flexibility
• Taking initiatives
• Curiosity
• Multi-disciplinary
• Organized and professional
• Critical thinking
EDP Skills:
• MS Office
• Adobe – Photoshop & InDesign
• Windows & Mac
• Stata & SPSS
• Text processing
• Social Media
• Worldpress
• PMBOK
• SEO
Persönliche Daten
- Deutsch (Muttersprache)
- Englisch (Fließend)
- Französisch (Grundkenntnisse)
- Spanisch (Grundkenntnisse)
- Europäische Union
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