Digital Marketing expert (Facebook ads, Google ads, MS Bing)

A digital marketing professional with over 6.5 years of demonstrated experience in performance and brand marketing (programmatic and direct buy). Currently working as the Head of Account Management leading a team of 4 account managers.

• Account Management
• Affiliate Marketing8 J.
• Digital Marketing8 J.
• Google Adwords
• Mediaplanung
• Social Media Marketing7 J.

A digital marketing professional with 6.5 years of demonstrated experience in performance and brand marketing (programmatic and direct buy). I have worked for clients like Amazon, P&G, Nestle, Unilever, Pepsi, Coca Cola, Mercedes, eBay, Ikea, Danone, Nike, Machine Zone, Samsung, Singapore Airlines, MasterCard, Malaysia Airlines, Netflix, Singapore Government, Uber etc. to name a few and most of the global ad agencies like GroupM, IPG, Publicis groupe, Havas Media.

I have a good understanding and hands on experience working with:
a) Social media and search platforms like Google (Search, Display & YouTube), Facebook,
Instagram, Twitter & Microsoft Bing
b) Ad serving platforms such as DCM, Sizmek, Celtra, Atlas etc.
c) Mobile tracking and attribution partners like AppsFlyer, Kochava, Firebase, Branch
d) Demands side platforms like The Trade desk, DV360, Mediamath etc.
e) Viewability measurement platforms like MOAT, Integral Ad Science, Double Verify
f) VAST video, Javascript / iFrame tags, Image banners and HTML
g) Nielsen Digital Ad Ratings platform for Audience measurement and ad effectiveness

I am currently working as the Head of Account management and below is the summary of my role:
a) Lead the account management team handling the brand and performance campaigns in APAC market and drive growth. Played a major contribution in growing the market by 120% yoy.
b) Manage client relationship & expectations and align internal stakeholders to the same.
c) Work with the sales team with onboarding and growing strategic accounts.
d) Effectively supervise all delivery related aspects (e.g. campaign delivery and performance, supply coordination, creative coordination, quality assurance, finance) to ensure campaigns go live on time and deliver as per clients' requirements. A team of 4 Account Managers report to me.
e) Device strategy and develop media plans for the clients
f) Responsible for up-selling and cross-selling the existing accounts and ensure customer success.
g) Facilitate the use of various products/tools available by giving proper guidance to the team.
h) Manage advertiser growth and user life-cycle: strategy, planning and execution.

AREAS OF EXPERTISE-
Digital Marketing
Mobile Marketing
Campaign management
SEM
Performance Marketing
Search Engine Optimization
Programmatic advertising
PPC advertising
Media Buying
Social Media Marketing
Google Analytics
Google Ads
Google Tag manager
Facebook ads
Instagram ads
Twitter ads
Customer success
App Remarketing
MS SQL, MS Office
Strategic Sales
Ad operations / ad serving / reporting