Marketing manager - Medical Devices
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- 1 Referenz
- 90€/Stunde
- 2032 Nürensdorf (ZH)
- auf Anfrage
- fr | en | de
- 31.08.2020
Kurzvorstellung
Sales & Marketing Professional with a scientific background and over 15 years of strategy, management and business dev experience in Medical Device and Healthcare in 3 different countries in BtoB and BtoC markets
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"Ich empfehle C. für seine sehr effiziente Arbeit in dieser Rolle des Geschäftsinhabers. Sie hat großes Potenzial, ein Geschäft aufzubauen und zu"
9/2009 – 12/2011
TätigkeitsbeschreibungEntrepreneurship experience of children's clothes and accessories business. Company co-founded with 2 partners.
Eingesetzte QualifikationenBusiness Development
Qualifikationen
Projekt‐ & Berufserfahrung
7/2017 – 4/2019
Tätigkeitsbeschreibung
* Defining the overall marketing long term vision & strategy and implementing marketing plans and programs. Design and deliver online experience to customers and develop new digital revenue streams.
* Focus on patient value chain to drive customer engagement and loyalty and increase brand awareness.
* Lead marketing and clinical educator teams.
Market Access, Marketing, Digital Marketing, Lifecycle Management
3/2012 – 6/2017
Tätigkeitsbeschreibung
* Accountable for long term vision, strategic planning and implementation across marketing team and business ( the Home Healthcare activity focuses on offering services and treatment solutions to patients with chronic respiratory disease)
* Lead annual sales and marketing planning process and report sales performance. Track performance versus KPIs and market trends and identify plans to correct gaps.
* Oversee Request for Tender response, define differentiated value proposition, build financial business model and business case presentation for board.
* Manage product portfolio, accountable for pricing policy, sales incentive scheme, staff training and internal/external communication.
* Coordinate National sponsorship portfolio & events.
Salesforce.Com, Enterprise project management (EPM), Product Owner, Business Development, Kommunikations-Konzepte
9/2009 – 12/2011
TätigkeitsbeschreibungEntrepreneurship experience of children's clothes and accessories business. Company co-founded with 2 partners.
Eingesetzte QualifikationenBusiness Development
1/2006 – 3/2009
Tätigkeitsbeschreibung
P&L responsible (20MEuro, 10+ Business Developers).
* Sustainably grow the business and profitability while relaying Air Liquide’s fundamentals and culture within the local organisation.
* Hold annual contract negotiations with key Chinese customers in vaccine business line.
* Start local production facility for vaccine application
* Open in-house Customer Training Center for Asian Cosmetic’s customers.
Management (allg.), Business Development, Unternehmensverkauf
1/2005 – 12/2005
Tätigkeitsbeschreibung
Lead the launch of Hygiene products for medical applications in China as a new business following strategic business plan developed in previous position.
- Registered 5 Hygiene products (medical devices) with SFDA.
- Defined detailed launch strategy.
Marktstrategien umweltgerechte Produkte
1/2003 – 12/2004
Tätigkeitsbeschreibung
Strategic planning for a new Business Unit (Medical devices and specialty chemicals ). Report directly to the Vice President of Air Liquide Healthcare.
- Creation of Strategic Plan for Hygiene activities and presentation to board
- Participation to 2 due diligences that led to 1 aquisition
Strategisches Management, Marktstrategien umweltgerechte Produkte
2/2000 – 12/2003
Tätigkeitsbeschreibung
Product development, project management.
* Accountable for new product development, project’s milestones and budget management.
* Relationship with Sales & Marketing, Manufacturing & Maintenance teams to ensure fulfilment of internal & external customer needs .
* Management of new software implementation
Forschung & Entwicklung
Ausbildung
Wharton online
Paris
Paris
Paris
Über mich
Curious about both science and business, my data driven mind allows me to understand markets’ dynamics and clients' unmet needs to unlock new business potentials.
I have over 18 years of international experience at an executive level in Europe, China, and Australia in strategy, management and business development in the Medical Device and Healthcare industries.
Through my missions in global corporate strategy and local management roles, I have demonstrated the ability to analyse, define, lead and implement innovative and ambitious yet achievable business plans.
Having worked in B2B and B2C markets, across different environments (from research, corporate strategic function to country operational management), I have gained strong leadership skills thanks to my agility and adaptability.
I love mind-reading customers, translating thoughts and feedback into insights. Open minded, I am a team player with recognised listening skills. I enjoy working alongside the technical and business teams. I organize cross-functional work with multidisciplinary teams, share challenges, ideas and solutions. Then I love to carry out the full implementation of the selected strategies to create value and competitive advantage.
I focus on delivering positive ROI & customer experiences while maintaining a strong business ethic.
Weitere Kenntnisse
✔Business (P&L Responsibility - Negotiation - Reporting)
✔Strategic Marketing (Vision & Positioning - Branding - Design of differentiating offer - Planning & Budgeting - Pricing - Products & services launches)
✔Operational Marketing (Multi-channel campaign implementation - Customer insights & data analytics - Sponsorship - Agency relationship management - Advertising - Training)
✔Project management
✔Team Leadership and mentoring (multicultural, local & remote)
✔Ability to communicate, collaborate and influence within cross-functional and in matrix organisations
Persönliche Daten
- Französisch (Muttersprache)
- Englisch (Fließend)
- Deutsch (Gut)
- Europäische Union
- Schweiz
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