Senior UI & UX Design Consultant

12/2019 – 1/2020

Interface design for the new ‘Aldi inspiriert’ section of the Aldi mobile app presenting recipes based on daily discount offers on fruit and vegetables

Developing a visual language to target the diverse app users

Art direction to create brand-led, lifestyle-oriented product

Video content concept, styling and production for a mobile-only experience

Development and execution of creative video solutions for recipe presentation

Creating client presentations

Creative direction

1/2018 – 7/2019

Developing an interface for the new bahn.de website

Improving usability and conversion rates

Creating and designing user flows that enable a seamless brand-centric user experience

Developing accessibilty and design patterns that for a wide base of users including customers with disabilities or those less tech-savvy

Creating lo-fidelity prototypes for customer testing and using the data gathered to drive design adaptations

Close teamwork with concept and UX architects to develop wireframes and design guidelines

Close partnering with product owners and development teams to support project development and ensure a high-quality user experience

Art direction, Interactive design, Responsive Webdesign, Screen Design, Adobe Creative Suite (CS), Sketch

6/2016 – 8/2020

Concept and development of an e-commerce experience that emphasises brand building and storytelling through cutting-edge technology and a streamlined user experience

End-to-end creative direction from wireframes, screen designs and lo-fidelity test models to a high-fidelity finished product with a highly refined execution

Creating responsive design patterns for mobile and web

Strong focus on analytics to understand user patterns and to drive optimisation of design elements

Creative direction, Responsive Webdesign, Adobe Creative Suite (CS), Sketch