Stratege | Internationaler Marketing-Senior | Erfahrener Projektmanager

6/2022 – 5/2023

Analyse, Strategieentwicklung und Optimierung der B2B-Kommunikation,
Neuentwicklung eines Partnerschafts- / Loyalitätsprogramms, sowie Entwicklung eines Namen für eine Premium Subscription Services.

Projektmanagement, Strategisches Management, Strategische Kommunikation

6/2022 – 6/2022

Strategische Unterstützung bei verschiedenen Themen im Bereich Marketing, Kommunikationsstrategie und -planung für Mercedes-Benz.

Strategisches Management

5/2022 – 8/2022

Analyse und Entwicklung einer Strategie für ein Open Innovation Network und dessen Aufbau innerhalb der Organisation.

Product Owner, Projektmanagement, Strategisches Management

3/2022 – 11/2022

Strategieentwicklung und Unterstützung der Abteilung Experience Marketing, einschließlich eLearning Struktur, Aufbau und Formate.

Projektmanagement, Strategisches Management

8/2021 – 12/2021

- Advisory and support in different projects and roles
- Interim team lead with focus on reorganization and business
development of clients
....

Strategisches Marketing, Beratung Gesellschafter-Angelegenheiten, Projektleitung / Teamleitung (IT)

7/2021 – 12/2021

- Strategy development and implementation of a Equal Esports Initiative of Deutsche Telekom
- Partner management and selection
- Event organization and implementation

Veranstaltungsmanagement, Kooperationen, Marketing, Organisation (allg.), Social Media Marketing, Strategisches Marketing

11/2020 – 12/2021

- Consulting in developing a e-commerce platform to support VDE digital transformation from the strategic concept up to the MVP phase
- Analyzing the target group and personas to build a better user
experience
- Developing new business models and innovations to enable additional revenue streams for VDE business areas
- Organizing and implementation of several working sessions with the client preparing the strategic basis and the MVP phase
•…

Agile Methodologie, Business to Business, Business Model, Business Plan, Digitale Transformation, Kommunikation (allg.), Marketing, Projekt - Start-Up-Workshop, Workflows, Strategische Unternehmensplanung

10/2020 – 12/2021

- Supporting and consulting the Managing Directors in structure, finance and team set-up
- Defining and implementation of new work models, such as OKRs
- Supporting in development of a comprehensive tracking system for better coaching of the the talents

Beratung Gesellschafter-Angelegenheiten, Projektleitung / Teamleitung

2/2020 – 11/2020

- Development of a new Marketing team structure including definition of the roles & responsibilities
- Developing of partnership models and formats of customer engagement activities
- Planning and execution of a customer engagement event

Veranstaltungsmanagement, Kooperationen, Personalorganisation, Unternehmensberatung

11/2019 – 9/2020

- Development of a strategic blueprint including client presentations for a co-development approach of their digital solutions / products
- Supporting in the development of Voith Hydro digital strategy
- Go To Market support of one of their digital solutions
- Preparing and holding presentations on board level

Business to Business, Kooperationen, Unternehmensberatung

7/2019 – 3/2020

- Development of a new Brand Architecture for AVIATAR and its Sub-brands
- Developing and implementing various marketing and communication activities to support the new brand launch including international co-development user events

Veranstaltungsmanagement, Kommunikationsberatung, Markenbildung, Marketing

8/2017 – 4/2019

- Building up and leading the strategy and project management team including strategic consultancy of existing and new clients
- Developing key accounts
- Further development of existing clients such as Lufthansa and supporting the Digital Innovation team and further development of the ‘Lufthansa FlyingLab’ platform
- Support in prototyping, testing and roll-out planning of a new and innovative product from ifolor (3D Mini-me)
- Consulting and organizing of several workshops around Digital Transformation and Execution (e.g. B/S/H, Telekom, etc.)
- Planning and implementation of internal change projects and events, such as AMG Leadership Event and Training, and MCH Global new Launch

Beratung Gesellschafter-Angelegenheiten, Strategisches Marketing, Transformation Management

10/2013 – 3/2020

- Support in development of the Digital Transformation Strategy of Lufthansa Passage
- Co-creation, project lead and responsible for the Lufthansa FlyingLab platform, including concept development, planning, partnership acquisition and implementation of several activities on ground and on board
- Marketing and communication planning and implementation
- Planning, set-up and implementation of different digital and nondigital prototypes
- Support in development of the Digital Innovation strategy leading to the Lufthansa Innovation Hub in Berlin
- Strategy and concept development for set-up a new internal structure for further push digital innovations and foster the digital transformation of the Lufthansa Marketing
- Prototyping of digital Marketing and Communication products such as proximity solutions

Kooperationen, Marketing, Social Media Marketing, Strategisches Marketing, Unternehmensberatung

2/2013 – 7/2014

- Responsible for the development of the business case and strategy
- Branding and Design
- Partner acquisition, negotiation and management
- Development and execution of the sales and marketing plan
- Management of the technical infrastructure
- Development and implementation of a test and roll-out plan

Auswahl Vertretern / Kooperationspartnern, Kommunikation (allg.), Marketing, Produktdesign, Projektdurchführung, Unternehmensberatung

5/2010 – 12/2012

- The overall consumer and trade marketing planning and the development of through-the-line programs for all local JTI brands (Camel, B&H, LD, Ronson, Winston)
- Development and translation of trade and brand strategies into specific programs and materials
- Development of all consumer and trade activities (on- and offline) across all brands; evaluation of those activities; definition, monitoring and controlling of the budget
- Leading special trade projects with the sales team to increase share of shelf and share of voice (set-up process, structure, KPI’s, bonus system for sales team, reporting)
- Strategy development, evaluation and implementation of merchandising programs and materials across all trade channels
- Programs evaluation, maximizing their effectiveness and cost efficiency, monitoring timely implementation
- Efficient utilization and management of the total consumer and trade marketing budget
- Leading and managing eight direct reports through effective and permanent tasks allocation according to skills level, control and feedback and development possibilities

Veranstaltungsmanagement, Markenbildung, Marketing, Produktdesign, Strategisches Marketing, Strategisches Management

10/2006 – 4/2010

- Budget and KPI definition / planning
- Leading and coordination of all 1-2-1 Consumer activities and HoReCa sales in conduction with the Sales Teams within the regions
- Strategy development and implementation of brand strategies and the consumer and trade marketing programs within the DTC channel (Events, 1-2-1 HoReCa and Image Activities) in the Swiss market
- Responsible for all sponsorship activities (Strategy development, Identification, Negotiation, Finalization)
- Leading and implementation of the direct marketing and CRM activities and monitoring defined KPIs, such as contacts, brand impact and redemption rate
- Leading, managing and coaching of eight direct reports

Markenbildung

8/2002 – 9/2006

In charge of all JT International ATL / BTL and digital media projects
in the markets Germany, Switzerland (local Marketing Team and
Headquarter), Spain, Russia and Japan, including:
- Direct contact person and person in charge for senior management
- Development of ATL / BTL and digital program ideas together with the Strategic Consultant and Creative Consultant
- Responsible for Media Sales and Online Advertising within the online projects
- Development of yearly program plans and budget allocations
- Business development of new markets and projects
- Leading and management of large teams
- Responsibility for a multi-million-dollar (USD) budget

Account Management

8/2002 – 9/2006

In charge of all JT International ATL / BTL and digital media projects
in the markets Germany, Switzerland (local Marketing Team and
Headquarter), Spain, Russia and Japan, including:
- Direct contact person and person in charge for senior management
- Development of ATL / BTL and digital program ideas together with the Strategic Consultant and Creative Consultant
- Responsible for Media Sales and Online Advertising within the online projects
- Development of yearly program plans and budget allocations
- Business development of new markets and projects
- Leading and management of large teams
- Responsibility for a multi-million-dollar (USD) budget

Account Management, Digitalisierung, Marketing