Digital Marketing Analytics and Customer Experience Expert

1/2018 – 3/2020

Evaluated, optimized and recommended digital tactics for #1 brand such as
OFEV and 2 departments (Oncology and Respiratory) with Medical and
Marketing managers resulting:
Analyzed competitors digital capabilities for 1# brand OFEV for SEO/SEA
using SEMRush and identified opportunities using Tableau
•Defined CRM KPIs with business questions and promoting Global
consistency globally resulting in easy data collection using SQL/analytics tools
•Improvised with IT on tag implementation for tracking website and paid
media performance and identified target opportunities
•Implemented media planning, buying, and analytics support for 3rd party
advertising and pharma websites each quarter

Tableau, Microsoft SQL-Server (MS SQL), Python