Online Marketing - Data Science

9/2020 – offen

- Leading the marketing team
- Data mining and examination
- Independent creation and optimization of SEA campaigns (Adwords, LinkedIn, Xing,
Twitter
- HubSpot administration
- Creation and management of social network campaigns (Facebook, Xing, Linkedin)
- Data Science based Segmentation and Budget Allocation with Python
- Conception and management of worldwide marketing campaigns on the SAP portal
- Complete responsibility of the budget for the PPC and CPM areas
- Real-time monitoring and optimization of campaigns - i.a. Bid Management, Cost
Control, and Budget Allocation
- Weekly performance reports

Analyse der Markt- / Wettbewerbsposition, Google Analytics, Digital Marketing

1/2018 – offen

-Leading the marketing team.
-Programmatic Advertising.
-Data Science based Segmentation and Budget Allocation with Python and R.
-Conception and management of marketing cross-channel strategies in Europe.
-Further development and optimization of campaign management processes (standards, benchmarks, best practices).
-Complete responsibility for the PPC and CPM area.
-Real-time monitoring and optimization of campaigns - i.a. Bid Management, Cost Control, and Budget Allocation.
-Conception and setting up of Search Advertising campaigns using the respective planning and optimization tools.
-Independent creation and optimization of SEA campaigns (Adwords, Bing, LinkedIn, Xing, Quora, Reddit).
-Creation and management of social network campaigns (Facebook, Xing, Linkedin, Quora, Reddit).
-Conception and realization of offline marketing campaigns.
-Weekly performance reports.

Data Science, Datenanalyse, Personalmarketing, Content Marketing, Direkt Marketing, Email Marketing, Marketing, Digital Marketing