Online Marketing Expert

3/2023 – offen

- Conducting lectures on the topic of social media advertising & marketing
- Knowledge transfer in the areas of campaign planning and setup with a focus on Instagram and Facebook
- Presentation of best practices from real work projects
- Hands-on campaign setups in meta with students, accompanying a festival organized by the university and the students


Semester goals for the students:

- Be able to set up an advertising account on Instagram and other platforms
- Acquire an understanding of campaign setup
- Design and present social media formats
- Create, evaluate and optimize campaigns in ad managers
- Plan and use campaign budgets according to learned best practices

Konfliktlösung, Marketing, Social Media Marketing

6/2019 – offen

- Management, setup, controlling and on-going optimisation of international online marketing campaigns for (digital) commerce clients
- Development of tracking concepts and general technical support
- Implementing reporting structures
- Analysis of campaign results and preparation of comprehensive customer reports and presentations

Google Adwords, Google Analytics, Google Tag Manager, Social Media Marketing

6/2019 – offen

- Leading customer workshops
- Customized training session and teaching Online Marketing know how
- Development of Online Marketing division

Google Adwords, Google Analytics, Google Tag Manager, Social Media Marketing