Interim Digital Marketing Director / Consultant / Unternehmensberater
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- W21XA London
- Weltweit
- de | nl | en
- 01.01.2024
Kurzvorstellung
Qualifikationen
Projekt‐ & Berufserfahrung
6/2022 – 6/2023
Tätigkeitsbeschreibung
Consultancy role in which I oversaw all B2B Digital Marketing activity for US, UK, Ireland, Germany, France, Spain, and Italy.
Worked with CMO & Leadership on streamlining new & legacy marketing for efficient brand awareness and lead generation machine.
Key Achievements
● Global agency RFP lead, chose iCrossing
● Google Ads: Cut CPL by 50% in 5 months
● LinkedIn: Global Lead Ad Campaigns, 50% more H2 leads at 30% Google Ads cost
● Led GA3 to GA4 migration
Digital Marketing
9/2021 – 1/2022
Tätigkeitsbeschreibung
Oversaw global D2C & B2B performance marketing, reshaped Digital Acquisition for all regions with CMO. Owned a 6-figure monthly marketing budget, recruited two key positions.
Key Achievements
● Revamped Mintel's global Paid Search agency partnership, resulting in a 10% increase in conversion rates and a 20% reduction in Cost Per Lead through the introduction of CPL-focused KPIs.
● Implemented Paid LinkedIn and launched sponsored post & lead ad campaigns in Americas & EMEA
● Led the successful German agency RFP process, resulting in the selection and onboarding of a new local agency partner, leading to a 20% increase in regional PPC leads and a 30% reduction in agency fees
Digital Marketing
1/2021 – 9/2021
Tätigkeitsbeschreibung
Recruited by founder & CEO into senior leadership team. Established marketing department, oversaw P&L, rolled out B2B lead-gen campaigns across digital channels.
Key Achievements
● Hands-on executed lead-generation campaigns on Google Ads Facebook, and LinkedIn, with up to £70K monthly budget
● Enhanced lead quality, resulting in 30% CPL reduction in 90 days
● Forged strategic partnerships with MVF Global (Expert Market) and Bark
● Collaborated with PR Agency OMNE for reputation building, brand awareness, and thought-leadership
Digital Marketing
4/2019 – 12/2020
Tätigkeitsbeschreibung
• Led and developed three (Centre of Excellence) Teams in New York and London; Paid Search (Americas), Programmatic Display (International) and Paid Social (International).
• Agency Relationship Management: Universal McCann/Cadreon/IPG, BrainLabs
• Collaborated closely with Analytics Team to improve campaign measurement solutions, including MTA
• Prepared and delivered QBR’s for various international markets & shared best practices & learnings globally
• Oversaw an annual global Performance Marketing budget in excess of $65MM & developed 2020 roadmaps
Digital Marketing
1/2016 – 10/2018
Tätigkeitsbeschreibung
• Built the digital community from the ground up, shared best practice between 14 markets by leading regular meetings and calls, workshops with Google and Facebook, introduced Workplace by Facebook
• Agency & Partner Management: OMD, Ogilvy, Google and Facebook.
• Managed central digital innovation projects and partnerships such as CMS migration to Drupal 8, DC Full Stack implementation, corporate website revamp
• Reporting: worked closely with Google to design and implement cross-market dashboards to increase central performance visibility and set clear KPIs for each market
Digital Marketing
8/2015 – 12/2015
Tätigkeitsbeschreibung
• Lead on Google’s EMEA-wide ‘Growth Engine’ campaign, a $30m project that is delivering on Google’s promise to train 1 million Europeans in digital skills by 2016.
• Worked closely with Google EMEA project leads and local marketing managers to plan the roll out of Google Growth Engine across EMEA markets.
• Responsible for budget forecasts, media split recommendations, tracking/tagging requirements and creative recommendations ahead of each Quarter.
• Project Management: managed all creative assets, budget, tracking and approval requirements across Google EMEA. Liaise with multiple stakeholders: Google, Essence, Publishers such as Facebook, Twitter, LinkedIn, Outbrain, Taboola, etc.
Digital Marketing
Ausbildung
Utrecht, Niederlande
Charleston, SC, USA
Über mich
Reisen nach Deutschland OK
Weitere Kenntnisse
Fliessend Deutsch, Niederlaendisch und English
Persönliche Daten
- Deutsch (Muttersprache)
- Niederländisch (Muttersprache)
- Englisch (Fließend)
- Europäische Union
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