International Sales Management / Commercial Strategy / Sales & Marketing Initiatives Planning, Visioning & Tactical Execution /...
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- 06.06.2022
Kurzvorstellung
Qualifikationen
Projekt‐ & Berufserfahrung
3/2011 – offen
TätigkeitsbeschreibungDevelop and execute key account management strategies on client requirements. Oversee multiple projects from conception to completion within budgetary and given time. Serve as an author of research articles to advocate economic policy for global health issues. Execute “Hands-on” in the field, including presentations, trainings, field testing, and problem solving to private and public sectors. Manage specialisations such as rare disease by determining and presenting economic value of associated products and leveraging to shape government markets, economic policy, and tender specifications.
Eingesetzte QualifikationenEinführung Projektmanagement, Marketing- / Vertriebsanalyse, Strategisches Marketing, Direktvertrieb
9/2007 – 2/2011
TätigkeitsbeschreibungCoordinated with various international institutions, such as European Commission, WHO, NATO, and national governments to influence policy and guidelines. Participated in board meetings with European industry associations, encompassing EuropaBio, European Corporate Security Association, and US Embassies. Cultivated strong relationships to promote military and civil defense procurement opportunities. Created and implemented European commercial strategy for a biodefense vaccine.
Eingesetzte QualifikationenStrategische Unternehmensplanung, Postsales, Vorverkauf
4/2004 – 8/2007
Tätigkeitsbeschreibung
- Identify market opportunities and threats including political and payer hurdles impacting the company's portfolio (Transplantation, Dermatology, Urology)
- Conduct business reviews with European affiliate management teams to align expectations for affiliate market performance with headquarters
- Support strategy formulation and advocate best practice sharing at - European/national level
- Contribute to the overall European 5-year “Profit and Loss” plan
- Facilitate and present affiliate business cases for approval at European HQ
- Manage resource allocation projects (e.g. portfolio, European sales force sizing)
Strategische Unternehmensplanung
5/2000 – 3/2004
Tätigkeitsbeschreibung
- Lead a cross-functional team (marketing, sales, public relations, health outcomes, medical, market research, regulatory affairs) to implement pre-launch marketing activities for a central nervous system product (incl. health outcome studies)
- Raise awareness of clinical trial data to prepare for rapid launch uptake
- Build and head a robust thought leader management program for physicians and patient advocacy groups (e.g. communication plan, workshops, symposia)
- Grow the market by establishing an institute with thought leaders aimed to help national and European experts better diagnose the disease
- Finalize and implement the marketing plan and brand strategy
- Drive strategic planning process to derive organizational effectiveness projects
- Conceptualize and implement software tools and structure for a business intelligence department
Strategische Unternehmensplanung, Vorverkauf
12/1993 – 4/2000
Tätigkeitsbeschreibung
- Optimize sales and marketing activities via competitive intelligence & software tools (i.e. external focus on political trends, competitors, and data sources)
- Focus customer targeting capability by participating on external advisory boards to improve and create new innovative market data tools and information sources
- Pilot-test impact of marketing and sales activities to leverage learnings nationally
- Manage vendor relationships and negotiate contracts
- Advocate and lead a campaign aimed to dissolve a vendor monopoly
- Analyze sales and marketing data to guide investments and customer targeting
- Design and implement optimized sales force territory structures and bonus systems
- Key point of contact for all sales representatives, management, and sales reporting
Strategische Unternehmensplanung, Strategisches Marketing
Ausbildung
Paris
Winston, Salem USA
College Park, Maryland, USA
Weitere Kenntnisse
Persönliche Daten
- Englisch (Muttersprache)
- Deutsch (Fließend)
- Europäische Union
- Vereinigte Staaten von Amerika
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