Senior Expert B2B Marketing & Communication

11/2013 – 3/2015

Anchoring corporate strategy in region, development of regional strategy,
stakeholder communication, supporting local leaders in strategic planning.
The tasks comprised development/reporting of regional business plan and
change communication management for new initiatives and processes.

Extract of projects:
Responsible for rolling-out a new corporate strategy in the region Central Europe (countries Germany, Switzerland, France, Belgium)
Tasks:
- Creation of a communication plan for a stepwise roll-out and for all levels of hierarchy in close corporation with global strategy team
- Preparation of presentation material for the region and countries according to hierarchy level based on corporate documents
- Execution of strategy communication in different forms
- Introduction of strategy to local management in workshops as facilitator and coaching them on staff communication
- Facilitatation of strategy department workshops
- Evaluation of strategy aspects in employee survey
- Follow-up on actions and initiatives resulting from strategy

Konfliktlösung, Change Management, Business Plan, Prozessberatung, Strategische Unternehmensplanung, Interne Kommunikation

11/2012 – 3/2015

Responsible for development/implementation of new marketing strategy to
increase brand awareness for CE (DE, CH, F, BE), building an European
marketing network incl. budget responsibility and market research.

Extract of projects:
- Drafting and guiding execution of marketing concept and plan for region and countries for increasing brand awareness and lead generation.

- Market study (market potential, customers, competitors) for regional expansion

- Development of a new Corporate Website with focus on Case Studies in corporate team

Projektmanagement, Öffentlichkeitsarbeit, Content Marketing, Email Marketing, Veranstaltungsmanagement, Klassisches Marketing, Marketing, Marketing- / Vertriebsanalyse, Marktpotenzialanalyse, Digital Marketing, Strategisches Marketing, Wettbewerbsanalyse

1/2007 – 2/2008

Change communication for a merger of a Danish and a German company
Tasks:
- Responsible for the communication and marketing team on the German side during an integration project which was set up during a merger, close corporation with Danish team leader and Danish communication team
- Accompanying merger in all internal and external communication aspects
- Creation and execution of an internal and external communication plan considering the communication requirements for the two companies and cultures for all levels of hierarchy
- Supporting integration teams in other disciplines with communication activities
- Supporting local management in merger related internal communication
- Establishing a common internal communication concept for the new company
- Development of a new marketing concept includig all communication media and marketing materials
- Project management for the integration team: setting up of an action plan and required

Corporate Design, Projektmanagement, Externe Kommunikation, Interne Kommunikation, Öffentlichkeitsarbeit, Unternehmenskommunikation, Digital Marketing, Strategisches Marketing

9/2004 – 6/2009

Responsible for global external communication activities incl. budget
responsibility and consulting subsidiaries in Europe, Asia and America.
Development of new corporate identity and website incl. SEO/SEM.

Heading internal communication and marketing integration teams at merger.

Interne Kommunikation, Öffentlichkeitsarbeit, Unternehmenskommunikation, Veranstaltungsmanagement, Mediaplanung, Digital Marketing, Strategisches Marketing

10/1999 – 8/2004

Support of strategy development of group and subsidiaries in US locally.

Responsible for internal communication, e.g.
- Editor employee magazine
- Management newsletter
- All staff meetings

Concept, URS, project management and training for new sales controlling system

Preparation of management/shareholder meetings

Budget planning and controlling for holding and small subsidiary

Controlling, Strategisches Management, Interne Kommunikation, Markteintrittsstrategien, Marktpotenzialanalyse, Vertrieb (allg.)