Senior / Lead Product Manager

6/2020 – 10/2020

• Owning the development of the "Show me the way" pillar of 2021 Product Strategy, which focuses on transitioning adjacent users to core users throughout the entire user journey
• Driven the efforts for implementation of a Product Playbook, in order to help standardize workflows and documentation across the product development cycle
• Led the ideation and scope estimation of an improved credential folder sharing functionality for both B2B and B2C users, across Web, Desktop, iOS and Android platforms

Product Owner

2/2020 – 5/2020

• Leading a cross-functional team in the commercial business unit working on increasing demand for B2B clients by adjusting marketplace liquidity across eBay Classified Group portfolio companies
• Maintaining and improving back-end APIs and services in the Motors Classifieds DE group, as well as growing the adoption of the Autopanorama 360 iOS and Android app, which dealers can use to take and upload 360-degree pictures of their listings

Scrum, Product Owner

8/2017 – 1/2020

heycar is the best way to find high quality used cars. By being incubated by Volkswagen Financial Services and BCG Digital Ventures we are in a unique position to disrupt the way people buy and finance used cars in Germany.

I joined heycar two months before launch of the website, as the 5th employee of the venture. I was a part of building and validating the product starting from a team of 10 consultants, to having Germany wide presence with 390,000 cars on the platform and more than 130 employees

• Responsible for an 8-person cross-functional team focusing on customer facing tasks such as acquisition, conversion, filtering, SEO, ranking algorithms and search
• Improved conversion by 4x with iterative feature launches, helping optimize marketing channels, defining and deploying A/B tests, as well as qualitative user research
• Worked closely with design, engineering and management teams on deploying and validating the product, making sure we build a product users like
• Helped teams and processes scale as the company matured, transitioning from a Kanban MVP-focused engineering and product teams, to working in cross-functional scrum teams organized around quarterly OKRs

SQL, CRM Beratung (allg.), Google Analytics, IT-Strategieberatung, Konzeption (IT), Design Thinking