Marketing & Communication Management

2/2019 – 8/2019

Teamlead, Strategieentwicklung, Marketingkonzeption, Kommunikationsstrategie, Social Media Strategieentwicklung, Unternehmens Strategieentwicklung, Onlinestrategieentwicklung, Steuerung Agenturen/Freelancer, Eventplanung

Veranstaltungsmanagement, Geschäftsfeldstrategie, Kommunikations-Konzepte, Markenbildung, Marketing, Marketing- / Vertriebsanalyse, Digital Marketing, Social Media Marketing, Strategisches Marketing, Werbekonzeption, Lead-Management

1/2016 – 2/2019

- Responsible for Global Communication Strategy (Headquarter
Germany and 82 Countries)
- Strategic Brand Management, Planning and Coordination of
all Communication Activities (Digital, Social Media, Webshop,
Events, Trade Activities, Sponsorings, Influencermarketing,
Brandpartnerships/Cooperations, e-commerce)
- Interface to intern & extern Stakeholder
- Contactperson crisis communication (Division Communication)
- Leading of external service provider and agencies (Digital-
and Social Media Agencies, Creative Agencies, Media
Agencies, Influencer Agencies and Plattforms etc)
- Teamlead of 12 team member (functional and disciplinary
subordinated employees)
- Team Coaching (functional and personal development)
- Leading Transformation & Digitalisation processes
- Set up cross functional working processes
- Resource planning & Coordination
- Budget & KPI responsibility (Global & National)

Projektleitung / Teamleitung, Innovationsmanagement, Strategische Kommunikation, Veranstaltungsmanagement, Marketing, Digital Marketing, Social Media Marketing

9/2014 – 12/2015

Key Clients:
L´Oréal Consumer Products / Garnier
Ellen Wille GmbH
allhair GmbH
Lactalis Président

- Lead the Client Team to provide the very highest level
of Client Servicing – across two locations (Frankfurt and
Hamburg)
- Merger of two Teams (Traditional vs. Digital) to one
Integrated crossfunctional Team
- Process Excellence, Strategic & Integrated Brand
Management
- Build up strong Client Relationship
- Conception & Execution of Cross Channel Campaigns
based on Consumer Insights and needs
- Leadership of 20-35 Employees
- Resource Planning & Coordination
- Budget & KPI responsibility
- Developing and Managing KPI´s (incl. Monitoring /
Controlling)
- Direct Reports to MD’s Frankfurt, Hamburg and
Headquarter Paris
- Intercultural Competence due to Agency Set Up and
Client Structure

Projektleitung / Teamleitung, Integrierte Kommunikation, Kommunikation (allg.), Kommunikationsberatung, Strategische Kommunikation, Marketing