Data Analytics & BI Consultant

3/2020 – 8/2023

● Acted as a key account analytics consultant for the xxx business unit Transactional Services.
● Played a strategic role in projects involving the implementation of new web tracking, cloud migration, and the formulation of the analytics roadmap.
● Performed advanced data analysis, forecasting, and effectively presented actionable insights through adept summarization to management and cross-functional product teams.
● Developed metric frameworks to quantify customer-related KPIs and measure business success metrics, designed interactive dashboards and comprehensive reports to support business management, enhance operational product development, and monitoring.
● Designed and analyzed experiments (A/B testing), and conducted CRO audits to identify optimization opportunities using data-driven analysis.

Business Analysis, Datenanalyse, Google Analytics

6/2017 – 4/2019

● Provided technical leadership for the Analytics skill group within the matrix organization.
● Executed a diverse range of analytics use cases, including customer journey and customer lifetime value analyses, profiling, and other e-commerce/web analyses.
● Assumed ownership of the project to establish a 'Marketing Data Hub' within the marketing department of a group company, which involved requirements gathering, prototypical implementation, reporting, and
training for data-driven marketing management.
● Offered expert consulting and support to group companies in the areas of analytics, Big Data, business intelligence, and actively contributing to comprehensive e-commerce analysis.

Data Science, Big Data, Business Intelligence (BI), Data Mining

3/2013 – 5/2017

● Conducted comprehensive data analysis, created visualizations, and provided recommendations to various departments and the Management Board.
● Played a significant role in a group-wide digital analytics project, overseeing the implementation of e-commerce tracking for over 100 webshops and ensuring a reliable data foundation.
● Served as the technical Project Owner for the development of a group-wide e-commerce reporting system.
● Contributed to the development of a one-of-a-kind innovative application for real-time visualization of e-commerce activities (a showcase at numerous exhibitions and trade fairs).
● Took an active part in the establishment of the Big Data infrastructure for Group BI, introducing new tools, defining data structures and processing pipelines.

Datenanalyse, Big Data, Business Intelligence (BI), Cloud (allg.), Data Mining, Python