Interims Senior Marketing Executive / Head of Brand / Sustainability Expert
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- 10119 Berlin
- Europa
- de | en | es
- 29.12.2022
Kurzvorstellung
Qualifikationen
Projekt‐ & Berufserfahrung
6/2021 – 9/2021
TätigkeitsbeschreibungDevelopment of the new Brand Strategy and Brand Book, Development and steering of the Online Awareness Campaign, Refresh of the Website,
Eingesetzte QualifikationenDigitale Transformation
7/2020 – offen
TätigkeitsbeschreibungDevelopment of the new Brand Strategy, Target Group Segmentation, Marketing Platform
Eingesetzte QualifikationenUnternehmensberatung
12/2019 – 6/2020
TätigkeitsbeschreibungDevelopment of the Brand Strategy, Target Group Segmentation, Rollout Strategy, Guideline development, Marketing Plan and Digital Communication Strategy and Execution, Media Strategy and Planning.
Eingesetzte QualifikationenMarketing
9/2019 – 3/2020
TätigkeitsbeschreibungLead of the Sustainability Project Group; Lead of the overarching Brand Strategy, Development of a Sustainability Strategic Framework for the Group
Eingesetzte QualifikationenMarkenbildung
4/2019 – 8/2019
TätigkeitsbeschreibungDevelopment a Brand differentiator for KIA in the European market, lead of all integrated European Brand and communication initiatives/car launches
Eingesetzte QualifikationenStrategische Kommunikation
1/2019 – 3/2019
TätigkeitsbeschreibungDevelopment of the BtoB and BtoC Brand and Marketing Strategy for Europe.
Eingesetzte QualifikationenMarketing
1/2016 – 12/2018
Tätigkeitsbeschreibung
Setup the Brand, Marketing, Media and Product Strategy Department from sketch.
Translated the Mid Term Plan into a sustainable Brand-Strategy, Marketing Framework, Marketing Platform and Guidelines to drive the Brand and consistency in Marketing Strategy in all channels especially Digital and Brand Experiences.
Data Monitoring to develop the Target Segmentation and Brand Strategy
Successfully optimized FMI Strategy and established Global Media Guidelines and Thresholds to boost the revenue growth and Media transformation towards digital.
Development of the Electrification Rollout Strategy.
Lead all Global digitally focused marketing Initiatives and development of core KPI’s to measure success.
Established the Global Marketing Centre of Excellence and a Hub Structure in US and China to optimise the communications strategy and media globally and in the regions.
Digital transformation with focus on personalized and data driven marketing and lighthouse projects of emerging technologies (AI) and their commercial applications
Introduced and lead of a customer panel to improve customer insights and pain points of customer journey. Based on the outcome improved the INFINITI online platform to improve effectivity and conversion.
Introduction of Design/Future Thinking Processes to improve the innovative output of the Marketing Department.
Lead Intelligent content development project in the Middle East to optimize personalized content development for every funnel stage and significantly improve lower funnel data.
Mentoring of the Start Ups in the Global Accelerator Program in Hong Kong
Strategische Kommunikation, Marketing, Mediaplanung
4/2011 – 11/2015
Tätigkeitsbeschreibung
Drove the development and execution of all international integrated car launch campaigns to position the company within competitive markets.
Ensured alignment of campaign strategy with Global Automotive marketing strategy and business priorities.
Created, implemented, and measured the impact of global integrated marketing campaigns with a strong focus on digital/social.
Acted as the global resource and Centre of Excellence for Automotive marketing content, design and campaign practices that support global and regional marketing strategies.
Partnered with regional marketing leaders to ensure alignment and share best practices.
Led the global team of content and creative marketers who serves as a shared resource within the Automotive marketing team.
Monitored and measured campaigns’ Return on Investment (ROI) to ensure implementation of successful promotional campaigns and programs.
Achieved the VW best car manufacture in Cannes 2013 and led the first successful Facebook lighthouse project.
Strategische Kommunikation
12/2008 – 1/2011
Tätigkeitsbeschreibung
Established and positioned the modern lead boutique agency within competitive markets through consistent application of strategic business planning, effective marketing campaigns, and key business development initiatives.
Led the staffing initiatives to select, recruit, and hire all personnel for the agency, 6 to 25 permanent employees.
Successfully repositioned o2 Germany (mobile network) + gained new users for o2 by leveraging solid business development acumen.
Won and fostered key business relationships with C-level executives to ensure continuous business growth.
Directed development and deployment of key business strategies and plans to ensure alignment with long-term and short-term business objectives.
Drove the marketing strategy and Sales B2B and B2C to strengthen company’s position within competitive markets.
Introduced strategic and tactical action plans to increase revenues two-fold and leverage existing utilization to surpass all current industry standards.
Marketing
10/2000 – 11/2008
Tätigkeitsbeschreibung
Global Client Service Director NIVEA, Hansaplast + New Yoghurt Brand in Europe
• Strategic lead of all Global Skin Care and Hansaplast Accounts incl. the steering of the network and the regional hubs.
• Development of a new Functional Yoghurt Brand incl. Packaging, Design, Product and Communication Strategy
• Responsibility to lead APAC and LATAM region.
• Development of all global key initiative campaigns.
• Development of key consumer insights and innovation ideas for all major product and communication initiatives in in the skin care and Yoghurt Segment
• Lead of the communication strategy of the new flagship store of NIVEA in Hamburg as Light House project to improve the Brand Experiences.
• Lead the POS/shopper marketing team to improve the instore experience and conversion rates in the German business.
• Developed new Marketing Platform of Hansaplast and regional rollout to lead the successful turnaround of the Brand.
• Lead the strategic and communicative re-positioning of NIVEA Cream in Europe to boost sales.
Regional Client Service Director APAC at TBWA Bangkok
• Revamped the agency/client relationships in Thailand and creative output to boost brand recognition and sales.
• Lead of all communication initiative of Burger King in Thailand
• Positioned NIVEA in Bangkok as fastest growing skincare Brand in the APAC region.
• Lead the development and introduction of the Brand campaign platform and strategy in Thailand and the APAC region.
Kommunikations-Konzepte
Zertifikate
Ausbildung
Augsburg
Weitere Kenntnisse
Persönliche Daten
- Deutsch (Muttersprache)
- Englisch (Fließend)
- Spanisch (Grundkenntnisse)
- Europäische Union
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