Comms & Engagement Specialist | Team Enabler | Project Manager | Design & Sustainability | Pursuing MA Digital Humanities

1/2019 – 2/2020

✓ Event Planning and Management
✓ Team Management
✓ Vendor and Stakeholder Management
✓ Coordination of Communication and Marketing Collaterals

Veranstaltungsmanagement

11/2017 – 12/2018

✓ Process development and set up in CRM
✓ Conception of digital campaigns (email, white papers, social media)
✓ Development and management of webinar series (B2B)
✓ Development and management of website content
✓ Conception of market surveys

Dialogmarketing, Email Marketing, Marketing, Digital Marketing, Projektmanagement

4/2016 – 8/2017

✓ Development and planning of sales campaigns
✓ Development of training collaterals, for CRM and other tools
✓ Testing and set-up of internal comms tool (Workplace)
✓ Relationship management (alignment in branding and marketing)
✓ Category management (Fashion, Homeware, Travel)
✓ Inventory planning and merchandising

Analyse der Markt- / Wettbewerbsposition, Budgetierung, Content Marketing, CRM (Customer Relationship Management), Veranstaltungsmanagement, Business Marketing, Interne Kommunikation, Marketing- / Vertriebsanalyse, Marktforschung / -analyse, Marktpotenzialanalyse, Organisation des Vertriebs

9/2015 – 8/2016

✓ Development of content (Website, Templates)
✓ Conception of digital campaigns (Email, Social Media)
✓ Event Planning and Management (Fashion Week)
✓ Sales and operations planning
✓ Supported Partnership Development

Analyse der Markt- / Wettbewerbsposition, CRM Beratung (allg.), CRM (Customer Relationship Management), Dialogmarketing, Email Marketing, Veranstaltungsmanagement, Kommunikationsberatung, Marketing- / Vertriebsanalyse, Digital Marketing, Prozessberatung, Social Media Marketing, Vertriebsgestaltung

7/2013 – 8/2015

✓ Assistance in Organisational Transformation Process
✓ Internal Communications (Change Management)
✓ Conception of content (Newsletters, Press Releases)
✓ Workshop, Training and Event Planning
✓ Analytics and Reporting
✓ Category Management Support (Fashion, Sports)
✓ Inventory Planning (Fashion, Sports)

Content Marketing, Veranstaltungsmanagement, Interkulturelle Kommunikation, Interne Kommunikation, Marketing, Projektassistenz (IT), Projektdurchführung, Projektmanagement, Projektmanagement - Kommunikation, Unternehmenskommunikation

9/2012 – 6/2013

✓ Event Planning and Management Assistance
✓ Market Research and Benchmarking
✓ Process Development in CRM
✓ Category Management Support (Fashion, Sports, Homeware)
✓ Inventory Planning (Fashion, Sports, Homeware)

Analyse der Markt- / Wettbewerbsposition, Projektmanagement