Digital Marketing & Social Media Manager
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- 80339 München
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- 08.07.2020
Kurzvorstellung
Qualifikationen
Projekt‐ & Berufserfahrung
3/2020 – offen
Tätigkeitsbeschreibung
- EU Lead Voice of the Customer im B2B Bereich
- Enge Zusammenarbeit mit Produktmanagern auf globaler Ebene bei der Entwicklung und Optimierung von Anzeigenprodukten und Tools
- Entwicklung von ausführlichen Wettbewerbsanalysen im Bereich der Kampagnenentwicklung, der Kampagnensteuerung sowie des Kampagnenmanagements
- Planung und Durchführung von B2B Interviews zur Generierung von Insights
Projektmanagement, Marktforschung / -analyse
9/2019 – 12/2019
Tätigkeitsbeschreibung
- Project management execution of complex advertising campaigns with internal Design, AdOps, Sales, Quality Assurance and Account Management teams as well as external stakeholders.
- Consulting with advertisers, AMs and AEs on creative strategy using
historical advertiser and industry
Projektmanagement (IT), Dienstleistungsmarketing, Digital Marketing, Werbung
12/2018 – 9/2019
Tätigkeitsbeschreibung
- Conception and development of the new company website with Wix.com
- Creation of frequent B2B mailshots for international tour operators
with mailchimp
- Development of marketing materials such as flyers, brochures etc.
- B2B advertising campaigns on LinkedIn
Soziale Medien, Email Marketing, Social Media Marketing
3/2017 – 11/2018
Tätigkeitsbeschreibung
- Social Media management: Editorial content creation, paid Facebook
ads, conception of social media measures, research of industry trends
- Project management of website relaunches (webdesign, copywriting,
keyword research, sitemap- and navigation structure)
- Conception of print ads, online banner as well as flyer, sales brochures
and other offline advertising- and merchandising materials
- Development of an offline and online marketing and brand strategy
for Haydi Ayran – positioning Haydi Ayran as the leading Ayran
brand in the german market (B2C & B2B)
- Development of buyer personas and social target groups with
consideration of factors such as motivation, aims, issues etc.
Soziale Medien, Projektmanagement (IT), Projektmanagement, Projektmanagement - Angebotsmanagement, Email Marketing, Social Media Marketing
9/2016 – 3/2017
Tätigkeitsbeschreibung
- Development of a new brand communication and the B2C brand positioning by analyzing the brand environment, competitors as well as the B2C target group
- Conception and implementation of Facebook sales campaigns for
various target groups (family vacation, honeymoon, adventure etc.)
- Lead generation landing pages, including content creation and implementation with Unbounce
- Management of influencer cooperation’s from research, initial outreach and engagement to negotiation, execution, KPI tracking
- Lead generation cooperation’s such as paid digital marketing, advertorials and local lifestyle – conception of offline advertising materials for South africa and Namibia
Soziale Medien, Social Media Marketing
10/2013 – 9/2016
Tätigkeitsbeschreibung
- European roll-out including organization of launch events for UK and US markets (Smart Heating & Smart Cooling)
- Organization of conference participations, management speaking opportunities and award applications (7VPD,
Handelsblatt Energy Award, Next, IOT Expo)
- Organizing advertisement- and advertorial concepts
- Elaboration and implementation within the team of Social
Media Campaigns
- Participation at the launch of tado° Cooling Kickstarter
campaign
Strategische Kommunikation, Öffentlichkeitsarbeit
2/2010 – 9/2012
Tätigkeitsbeschreibung
- Concept development with focus on repositioning the Swarovski brand image
- Competitive analysis: Determination of competitors in german market including factors as target group, product range; weighting based on pricing, revenues, and followed by an analysis of marketing measures
- General press work & media planning for various clients
Krisenmanagement, Öffentlichkeitsarbeit
Ausbildung
Ludwig-Maximilians-Universität München
Über mich
Throughout the time of my studies I worked part time at the german Smart Home Startup tado°. By that time I started the company employed 28 people and within the following three years I worked at tado° the Marketing and Communication department grew from two up to ten people. Nowadays tado° is one of the biggest Smart Home Startups in Europe and employs more than 100 people.
In 2016 I started working as Communication and Marketing Manager for the Munich based Travel-Tech Company Fineway. I was in charge of developing a new brand communication and the B2C brand positioning by analyzing the brand environment, competitors as well as the B2C target groups. Additionally I was responsible for the conception and implementation of several Facebook sales campaigns for various target groups (families, singles etc.) and destinations.
From the beginning of 2017 until the end of 2018 I worked as Digital Marketing and Social Media Manager for the advertisement agency UNIBRAND in Munich. During this time I was able to optimize my qualities as a social media manager. I managed and build up the Social Media appearance of various brands from the scratch – I will be happy to provide you with concrete examples. For more concrete details on my areas of responsibility, please have a look at the section work experience. Other than that I would describe myself as self driven and independent person, who can adopt well to new surroundings and conditions.
Persönliche Daten
- Deutsch (Muttersprache)
- Englisch (Fließend)
- Europäische Union
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