Digital Marketing Expert

5/2018 – 5/2019

Strategical and operational development of all marketing activities • Planning and optimising the media mix based on performance and reach KPIs • Conception and execution of marketing campaigns to gain new customers and enhance customer loyalty (trough SEA, SEO, CRM, Display, Print, Flyer, Direct Marketing) • Development of a communication strategy • Contribution by developing the corporate strategy and customer-oriented products • Budget and staff planning in conjunction with the ceo • Development of a KPI set to measure and optimise the budget allocation and efficiency • Conception of A/B testing • Organization of workshops • Professional and disciplinary lead of the marketing department

E-Commerce, Affiliate Marketing, Content Marketing, Direkt Marketing, Email Marketing, Business Marketing, Klassisches Marketing, Marketing, Marketing- / Vertriebsanalyse, Marketing-Organisationsanalyse, Digital Marketing, Operatives Marketing, Print Marketing, Social Media Marketing, Strategisches Marketing

1/2013 – 1/2018

Responsible for all online marketing activities (8-digit annual budget) • Professional and disciplinary lead of the marketing department • Development of attribution models • Conception and implementation of below the line campaigns (SEA, SEO, Social Media, Display, Retargeting and various affiliate cooperations) • CRM campaigns • Planning and optimisation of TV-Flights

Digital Marketing