Kommunikation / Online Marketing / Interim Management

6/2022 – 12/2022

• Collaborated with cross-functional teams to design and execute a comprehensive employee experience program, including activities on leadership excellence, talent attraction and retention, team health, and career pathing, with the objective of attracting and retaining top talent for the largest global transformation program (SAP S4 Hana) at adidas.
• Conducted stakeholder interviews representing 10% of the program team and analyzed the resulting data to identify key insights and recommend solutions with the aim to strengthen the program's effectiveness and attractiveness including defining next steps.
• Defined the Employee Value Proposition (EVP) for TRANS4RM, resulting in actionable insights to be used to strengthen the program's effectiveness and attractiveness. Implemented next steps based on the EVP analysis to enhance the program's impact.

Change Management, Content Marketing, Interne Kommunikation, Intranet

1/2021 – 4/2022

• Ensured Digital Sales Solution remains the preferred team by fostering a growth mindset and high engagement, connection, and information-sharing among all members and new joiners.
• Created an outstanding onboarding experience by designing an attractive onboarding process for ~300 employees globally resulting in a 90% Employee Net Promoter Score (ENSP).
• Tracked performance of communication channels and evaluated the impact of communication campaigns through the usage of KPIs (engagement metrics, surveys & polls).

Change Management, Content Marketing, Veranstaltungsmanagement, Interne Kommunikation, Intranet, Microsoft SharePoint Server, Schulung / Coaching (allg.), Social Media Marketing

1/2017 – 12/2018

- Aufbau der weltweiten internen Kommunikation für den Geschäftsbereich Konsumgüter
- Projektverantwortliche für den Workstream Kommunikation eines umfassenden weltweiten Transformationsprogramm mit dem Ziel, sich agil und kundenorientiert neu aufzustellen und auszurichten sowie ein neues Geschäftsmodell für den Geschäftszweig zu etablieren
- Kommunikative Begleitung der neuen Geschäftsstrategie von der Entwicklung bis zum Launch

Change Management, Personalplanung, Projektleitung / Teamleitung, Unternehmensphilosophie, Strategisches Management, Interne Kommunikation, Unternehmenskommunikation