Marketing-, Brand- & Strategy Consulting / Management

3/2022 – offen

„Flawless Proof establishes the first-ever verification layer for collectors & project creators within the NFT space“

• White Paper & Pitch Deck development, Brand Identity & CI/CD dev.,
copywriting, go2market planning, social media & community planning

Corporate Design, Design (allg.), Markendesign, Strategisches Marketing, Unternehmensberatung

8/2021 – 12/2021

• Work closely with Product Marketing Automotive and Product Management teams to deliver industry positioning and value messaging for our next generation of in- vehicle navigation systems, that includes the shift towards electrification and the bridge with automated Driving.
• Coordinate activities with various teams in automotive design, Brand Content strategists and Product managers to refresh our marketing content (inc. video, imageries, customer references and more).
• Collaborate with Sales and Product management on a well-defined sales enablement plan and execution (e.g. Sales deck, battle cards, presentations, training modules, demos).
• Leading the production of creative video assets (HERE Connected Driving market video) for brand and marketing purposes (incl. conceptualization, storybook dev., shooting, stakeholder management - of f.i. design teams, editors, copywriters).
• Strategic repositioning work (regarding value proposition & messaging): working closely together with Brand Marketing to arrive at/push for a status quo that could iteratively serve both current and prospective campaigns as well as 2022 brand activities.
• Supporting HERE’s brand and product marketing teams with regard to daily business activities for HERE’s Connected Driving and platform products.
• Driving various new partnerships co-marketing regarding f.i. communications, press releases, video co-creation for use/client cases, HERE O&O implementation.

Kommunikation (allg.), Markenbildung, Marketing, Projektmanagement, Strategisches Marketing

1/2020 – offen

Interior Design, freelance, Hamburg & Rostock
• Consulting re. various estate renovation projects
• Curating furniture and stylings,
• Overseeing project progress & handling stakeholders

Fotografieren, Home design

7/2019 – 1/2021

scope of work: marketing management especially with respect to partnerships marketing, managing partner marketing accounts & campaigns (online 360 incl. YT), managing O&O channels (like CRM, discovery platforms & in-product), strategic development of accounts, initiating & supporting cross-functional within various b2c projects, GPay DE website makeover, giving workshops & trainings (f.i. product-/PoS-related), frequently monitoring brand perception and appearance across all consumer touch points

managed products/services: Google Assistant in DACH, Google Pay in DACH (both within Google's DACH Consumer Products Division)

managed partners & projects: upon request

success (metrics): handled 7-digit marketing budget in 2019 (6-digit in 2020), drove incremental x YoY MAUs on Assistant, + x YoY/MoM GPay MAUs & transactions, reached & succeeded individual project metrics

Content Marketing, Corporate Design, CRM (Customer Relationship Management), Email Marketing, Markenbildung, Marketing, Partner Relationship Management, Projektmanagement (IT), Strategisches Marketing, Webdesign

8/2018 – 4/2019

-marketing & communication planning
-marketing plan & strategy development
-investors marketing
-business model revision
-newsletter & content management

Markenbildung, Marketing, Strategisches Management

3/2018 – 7/2019

-supporting in analysing and structuring German market (existing client data, potential leads, sales data & forecasts)
-deriving insights from data and analyses for further go-to-market strategy and potential client partnerships
-preparing sales relevant marketing, sales, and communication material depending on special interests
-working with and further developing pipeline
-identifying, contacting and presenting in front of existing and new leads

Business Marketing, Marktpotenzialanalyse, Verkaufsförderungskonzept

12/2016 – 2/2018

Raising brand awareness and sales of Tesla's products in the region:
-marketing- & events support & planning
-marketing cooperation management
-customer and audience education regarding Tesla's mission
-direct sales (b2c/b2b), lead generation, and pipeline management (Salesforce)
-CRM/CSM
-support of car delivery processes and structural improvements hereto
-improvement projects regarding marketing contents (web UX/UI & PoS integration)

Partner Relationship Management, Veranstaltungsmanagement, Business Marketing, Messewesen, Sales Management

8/2016 – 12/2018

within the field of SaaS combined with hardware and service (patented): business model setup, market & competition analysis, marketing & sales planning, financial forecasts: throughout seed stage

Projektstudie, Strategisches Management, Geschäftsfeldstrategie

2/2015 – 7/2016

-consulting in strategic marketing & business (growth) development
-conducting (strategic) market/product/competitor analysis
-managing various projects within the creative business/work realm and various marketing topics
-project managing in web dev (including eCommerce & shop development & improvement, websites online experiences, UX/UI, web content)
-functioning as key account between clients, internal teams, and externals
-scheduling, leading, and controlling project processes (marketing & strategy communication plans, visual design, presentations, motion, photography, packaging, content, web dev, etc.)
-new business and first contact creation

Clients: varying from FMCG companies, start-ups & HR consultancies to political/public institutions (f.e. Zalando SE, mymuesli, Olive Joy, WeAr Magazine, Anna von Mangoldt Farben & Interior, koawach, Deutsche Verkehrswacht, LoopLine Systems)

Corporate Design, Design (allg.), Unternehmensanalyse, Marketing, Marketing- / Vertriebsanalyse, Werbekonzeption

1/2013 – 7/2013

sales advising, developing/designing web design for the company webpage and CI, business development

Corporate Design, Marketing

4/2012 – 8/2012

Supporting the product manager in one of the L'Oréal Luxé Divisions, developing and improving daily and status meeting presentations, investigating competition data sets, handling agencies, functioning as key account contact assistance, developing and planning production of a PoS consumer education tool, planning and maintaining a series of business events as part of a national product launch

Veranstaltungsmanagement, Business Marketing, Markenbildung, Marketing, Account Management

3/2011 – 9/2011

Focussing on Consumer Activation, PoS & digital communication, new business and strategy:
handling service providers, developing presentations, handling all issues throughout daily agency work realm; clients: Siemens International (B2C products), Vodafone New Business, Opel

Business Marketing, Marketing, Messewesen, Werbekonzeption