Performance Marketing · Mobile Marketing · SEA / Google Ads · Paid Social · B2B Lead Gen
- Verfügbarkeit einsehen
- 0 Referenzen
- 100‐130€/Stunde
- 12435 Berlin
- Weltweit
- de | en | es
- 09.09.2024
Kurzvorstellung
Qualifikationen
Projekt‐ & Berufserfahrung
1/2020 – 2/2020
TätigkeitsbeschreibungFor two of the agency's clients (a major telecommunications corporation and celebrity's line of beauty products) I ran various social media advertising campaigns and tests across Facebook/Instagram, Youtube, Twitter, Snapchat & Linkedin. Goals were to increase web traffic and brand awareness / reach - which have been exceeded in both cases. (18% for traffic & 41% for reach, respectively)
Eingesetzte QualifikationenReporting, Business-to-business (B2B), Business-to-Consumer (B2C), Social Media Marketing
7/2019 – 12/2019
Tätigkeitsbeschreibung
- Leading B2B Lead Gen strategy in paid online marketing channels (Google Search, Facebook / Instagram and LinkedIn) including KPI definition, campaign setup, tracking, reporting, landing page creation and integration with the company's CRM (Salesforce)
- Optimized the lead funnel in collaboration with Sales in order to improve lead conversion
Google Adwords, Google Analytics, Google Tag Manager, Business-to-business (B2B), Online Marketing (allg.), Social Media Marketing
7/2019 – offen
Tätigkeitsbeschreibung
- Restructured the existing Google Search and Display campaigns & optimized strucure, landing pages, bidding and ad copy & creatives. This resulted in an 50% increase in conversions as well as a 57% decrease in CPL.
- Built Marketing Reporting from scratch: aggregated data from Advertising channels and GA into neat, insight-focused Data Studio Dashboards.
- Optimized Conversion and Audience Tracking in GA & GTM
- Set up of Social Advertising infrastructure and running audience testing
Reporting, Google Adwords, Google Analytics, Google Tag Manager, Online Marketing (allg.), Social Media Marketing
5/2019 – 7/2019
TätigkeitsbeschreibungAcquiring test users for the mobile app via Facebook & Insta- gram and A/B testing Landing Pages.
Eingesetzte QualifikationenGoogle Adwords, Google Analytics, Google Tag Manager, Business-to-Consumer (B2C), Online Marketing (allg.), Social Media Marketing
1/2019 – 3/2019
TätigkeitsbeschreibungBuilding WeShare's mobile performance marketing from scratch, including launch strategy, tracking & attribution as well as reporting and channel setup.
Eingesetzte QualifikationenTableau, Google Adwords, Google Analytics, Google Tag Manager, Business-to-Consumer (B2C), Online Marketing (allg.), Social Media Marketing, Strategisches Marketing
7/2017 – 12/2018
Tätigkeitsbeschreibung
− Leading global Paid Search Marketing efforts and being directly responsible for a 7-digit monthly advertising budget
− Managing relationships to partners and guaranteeing engagement in custom advertising solutions, customized reporting & marketing innovations
− Developed and successfully implemented the transition strategy to machine learning-based mobile user acquisition on Google Ads
− Designed and effectively implemented all digital campaigns for the company's Progressive Web App to generate web traffic
Tableau, Google Adwords, Google Analytics, Online Marketing (allg.), SEO / SEM, Strategisches Marketing
7/2016 – 6/2017
Tätigkeitsbeschreibung
− Scaled conversions from Paid Search twice-fold boosting letgo to become the second fastest growing app in the US 2016-2017
− Pioneered in advertising with Apple Search Ads and successfully harnessed a first-mover advantage in acquisition cost at scale
− Hacked Bing & Yahoo Search campaign setup for app install use
− Negotiated with, integrated and managed various Ad networks, Native Display and Video platforms
Tableau, Google Adwords, Google Analytics, Affiliate Marketing, Online Marketing (allg.), Strategisches Marketing
2/2015 – 7/2016
Tätigkeitsbeschreibung
− Built and scaled Google Ads & Bing accounts across 7 countries & languages with 10m+ Keywords and high 6-digit monthly Ad Spend exceeding ROI & volume goals
− Established Remarketing & Dynamic Retargeting campaigns on Google Display & Criteo driving significant revenue from returning users
− Built up Facebook Pages & Advertising campaigns from scratch across markets and accumulated 50k+ followers in less than 8 month
Google Adwords, Google Analytics, Google Tag Manager, Business-to-Consumer (B2C), Online Marketing (allg.), SEO / SEM, Social Media Marketing
9/2014 – 2/2015
TätigkeitsbeschreibungPowered the company's expansion to 8 countries by creating SEO-focused website content across 5 languages and optimizing organic search visibility.
Eingesetzte QualifikationenContent Management, Salesforce, Content Marketing, SEO / SEM
Zertifikate
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Über mich
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Weitere Kenntnisse
Obwohl ich mit den Online-Marketing-Disziplinen auf breiter Front vertraut bin, liegen meine Schwerpunkte in den Bereichen
- Paid Search (SEA) und Google Ads
- Social Media Advertising auf Facebook, Instagram, Linkedin und anderen
- Mobile App Marketing / User Acquisition
- B2B Marketing & Quality Lead Generation
Außerdem bin ich sehr versiert im Umgang mit allem, was dazugehört, wie z.B. dem Kampagnen-Setup (Tracking, Attribution & Reporting) und der Optimierung des Marketing-Funnels (Landing Pages, Re-engagement etc.) - ich vermute, es heißt heutzutage Full-Stack Marketing.
Persönliche Daten
- Deutsch (Muttersprache)
- Englisch (Fließend)
- Spanisch (Fließend)
- Portugiesisch (Gut)
- Französisch (Grundkenntnisse)
- Italienisch (Grundkenntnisse)
- Europäische Union
- Schweiz
- Vereinigte Staaten von Amerika
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