freiberufler Consulting Business Economist, Interims Manager auf freelance.de

Consulting Business Economist, Interims Manager

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  • 50859 Köln
  • Weltweit
  • de  |  en
  • 27.10.2024

Kurzvorstellung

Key Aspects of activity: Marketing, Sales, Business Development, Project Management

Auszug Referenzen (4)

"Zielorientierter Projektmanager, der maßgeblich zur Strukturierung und Einhaltung der Planungen beigetragen hat"
Project Manager BEV / PHEV (Battery Electric Vehicles / Plug-in Hybrid Electric
Kundenname anonymisiert
Tätigkeitszeitraum

3/2017 – 3/2019

Tätigkeitsbeschreibung

Market launch management Europe (37 countries), Leading and steering internal and external stakeholders, National sales companies’ EV managers, Management of key strategic activities, Transformation of key strategies into key deliverables

Eingesetzte Qualifikationen

Projektmanagement

"Working with [...] was absolute great. He was friendly, communcated well was professional and ensured that Milestones where met and achieved."
Project Coordinator & Management Automotive Seating
Martin Linge
Tätigkeitszeitraum

3/2013 – 3/2014

Tätigkeitsbeschreibung

Project coordination of the operational start-up process of an innovative product for the client Mercedes AMG to ensure compliance of the customers key facts according to economic criteria, Project Management Marketing, Product Management, Coordination and Meetings with internal and external stakeholders

Eingesetzte Qualifikationen

Projektmanagement

"Konstruktive und erfolgreiche Zusammenarbeit in einem komplexen Projekt."
Business Development
Markus Riedel
Tätigkeitszeitraum

1/2012 – 12/2012

Tätigkeitsbeschreibung

Development and derivation of use cases for a customer-oriented efficiency in
Development / Production / After Sales (B2B, B2C), Cost optimization, Preparation and post processing of meetings, Schedule coordination, Coordination with stakeholders

Eingesetzte Qualifikationen

Projektassistenz

"Herr [...], war bei der Artdeco cosmetic GmbH beschäftigt und stand im direktem Austausch zu mir und meiner Position im Produkt Management."
Brand Manager (Festanstellung)
Kundenname anonymisiert
Tätigkeitszeitraum

10/2010 – 9/2011

Tätigkeitsbeschreibung

Key aspects of activity: Relaunch of the brand Misslyn, Interdepartmental cooperation, Obtaining all necessary information for strategic brand positioning, Brand communication, Assortment and Pricing

Eingesetzte Qualifikationen

Markenbildung

Qualifikationen

  • Business Marketing1 J.
  • Klassisches Marketing
  • Markenbildung1 J.
  • Marketing2 J.
  • Marketing- / Vertriebsanalyse3 J.
  • Marketing-Organisationsanalyse
  • Operatives Marketing
  • Personalführung
  • Projektmanagement3 J.
  • Strategisches Marketing
  • Vertrieb (allg.)2 J.

Projekt‐ & Berufserfahrung

Electrification Consultant
bp Europa SE via Trafineo Service GmbH, Bochum
11/2020 – 1/2023 (2 Jahre, 3 Monate)
Energiewirtschaft
Tätigkeitszeitraum

11/2020 – 1/2023

Tätigkeitsbeschreibung

Deployment of EV business development processes and preparing framework to setup fleet depot & residential offers
Development of EV sales and purchasing processes for fleet depot & residential charging
Execution of processes to evaluate growth routes through inorganic opportunities
Preparation of the market launch for fleet depot & residential charging solutions incl. enabling sales units for the sale of complex charging solutions
Development of a holistic sales network by determining the sales strategy, definition of goals, selection of sales channels, determination of sales structures by using the European Fleet Car & Van and Bus & Truck sales teams
Conception and development of marketing and sales materials and workshops for customer loyalty
Preparation and implementation of information and consultative meetings with customers
Development of trainings for sales fleet team

Eingesetzte Qualifikationen

Batterie- und Ladetechnik, Business Development, Marketing- / Vertriebsanalyse, Marketing, Postsales, Vorverkauf, Projektmanagementberatung, Workflows, Prozessberatung, Prozessoptimierung, Rollen und Berechtigungen, Schulung / Coaching (allg.), Unternehmensberatung, Vertrieb (allg.), Sales Management

Interim Had of Marketing DACH
ECOVACS Robotics, Düsseldorf
8/2020 – 11/2020 (4 Monate)
Konsumgüterindustrie
Tätigkeitszeitraum

8/2020 – 11/2020

Tätigkeitsbeschreibung

Conception and development of marketing strategies and measures for the DACH region
Creation and implementation of all online (social media, PGC / UGC (content generation) and live stream shopping) and offline marketing campaigns for the DACH region
Creation of concepts to increase brand awareness and sales across all channels
Resource planning and budget-based use of advertising material with a focus on ROI
Introduction of new products as part of the 360° brand communication
Close cooperation with the sales department and colleagues in channel marketing, brand marketing and media management to ensure all marketing activities are in line with the overall brand strategy

Eingesetzte Qualifikationen

Budgetierung, Content Marketing, Business Marketing, Klassisches Marketing, Marketing- / Vertriebsanalyse, Marketing

Head of Trademarketing
NKD Vertriebs GmbH, Bindlach
1/2020 – 5/2020 (5 Monate)
Handel
Tätigkeitszeitraum

1/2020 – 5/2020

Tätigkeitsbeschreibung

- Responsibility for trade marketing
- Management responsibility for a small team (3 people)
- Expansion and continuous development of the area
- Structuring and implementation of efficient processes, also
using technical applications (tools, databases, web solutions)
- Continuous optimization of customer-related processes and
ensuring a quick time to market
- Conception, implementation and further development of sales
marketing-relevant tasks, also internationally
- Control of internal and external interfaces, e.g. also securing a
relevant service provider portfolio
- Ensuring a KPI-oriented way of working
- Budget responsibility

Eingesetzte Qualifikationen

Personalführung, Business Marketing, Klassisches Marketing, Marketing, Marketing- / Vertriebsanalyse, Marketing-Organisationsanalyse, Operatives Marketing, Strategisches Marketing

International Marketing Manager
NKD Vertriebs GmbH, Bindlach
7/2019 – 12/2019 (6 Monate)
Handel
Tätigkeitszeitraum

7/2019 – 12/2019

Tätigkeitsbeschreibung

- Media Management (distribution of supplements, radio) in collaboration with media agencies under consideration of test scenarios
- Project Management (including Media, PR, Brand Campaigns, Agency tender)
- Re-design and re-creation of processes (including insert process, order processes, logistics process of marketing materials, POS standardisation, etc.) to create a lean and efficient management of marketing activities
- Control of POS measures, etc. in the context of store openings
- Management of international project handling with colleagues
Professional Experience
on site

Eingesetzte Qualifikationen

Content Marketing, Business Marketing, Marketing- / Vertriebsanalyse, Print Marketing, Strategisches Marketing

Project Manager BEV / PHEV (Battery Electric Vehicles / Plug-in Hybrid Electric
Jaguar Land Rover - European Operations, Kronberg
3/2017 – 3/2019 (2 Jahre, 1 Monat)
Automobilindustrie
Tätigkeitszeitraum

3/2017 – 3/2019

Tätigkeitsbeschreibung

Market launch management Europe (37 countries), Leading and steering internal and external stakeholders, National sales companies’ EV managers, Management of key strategic activities, Transformation of key strategies into key deliverables

Eingesetzte Qualifikationen

Projektmanagement

European Sales Manager (Festanstellung)
G Adventures, Home Office Germany
3/2014 – 9/2016 (2 Jahre, 7 Monate)
Dienstleistungsbranche
Tätigkeitszeitraum

3/2014 – 9/2016

Tätigkeitsbeschreibung

Develop and maintain relationships and accounts with European travel agencies and vendors, representation companies, tourist offices, airlines, media and competitors of G Adventures products, Assisting the Sales Director, EMEA in a variety of aspects of running the European sales functions and initiatives in
increasing existing business, creating new business and implementing strategies, Ensure superior knowledge of company products and services is maintained and refreshed at all times in order to deliver Customer Service Excellence, Liaison between head office and European industry. Acting as a bridge between all head office departments in communication to and from the European industry, Provide superior levels of customer service and sales support by analysing, communicating, reporting and managing customer information, Achieve Sales Revenue, budgetary and corporate business KPI’s, Ensure superior knowledge of company products and services is maintained and refreshed at all times, Manage day to day performance with appropriate resources and support, Communicate
pertinent information to internal and external customers, Demonstrate teamwork and developing relationships

Eingesetzte Qualifikationen

Vorverkauf

Project Coordinator & Management Automotive Seating
Recaro Automotive Seating, Kirchheim unter Teck
3/2013 – 3/2014 (1 Jahr, 1 Monat)
Automobilindustrie
Tätigkeitszeitraum

3/2013 – 3/2014

Tätigkeitsbeschreibung

Project coordination of the operational start-up process of an innovative product for the client Mercedes AMG to ensure compliance of the customers key facts according to economic criteria, Project Management Marketing, Product Management, Coordination and Meetings with internal and external stakeholders

Eingesetzte Qualifikationen

Projektmanagement

Business Development
Daimler AG, Sindelfingen
1/2012 – 12/2012 (1 Jahr)
Automobilindustrie
Tätigkeitszeitraum

1/2012 – 12/2012

Tätigkeitsbeschreibung

Development and derivation of use cases for a customer-oriented efficiency in
Development / Production / After Sales (B2B, B2C), Cost optimization, Preparation and post processing of meetings, Schedule coordination, Coordination with stakeholders

Eingesetzte Qualifikationen

Projektassistenz

Brand Manager (Festanstellung)
Artdeco GmbH, Karlsfeld / Dachau
10/2010 – 9/2011 (1 Jahr)
Konsumgüterindustrie
Tätigkeitszeitraum

10/2010 – 9/2011

Tätigkeitsbeschreibung

Key aspects of activity: Relaunch of the brand Misslyn, Interdepartmental cooperation, Obtaining all necessary information for strategic brand positioning, Brand communication, Assortment and Pricing

Eingesetzte Qualifikationen

Markenbildung

Ausbildung

Wirtschaftswissenschaften (Marketingmanagement & Personalmanagement)
Diplom-Kaufmann (FH)
2010
Aachen

Über mich

Freiberuflich tätig seit Januar 2010 im Bereich Marketing, Sales und Projektmanagement.

Mein aktuelles Projekt als Projektmanager ist zu Ende: Launch des Jaguar I-PACE in 37 europäischen Ländern.
Schwerpunkt: Ganzheitliche Umsetzung der E-Mobility Strategie.
Erfolg: European Car of the Year 2019

Erfahrung als:
- Marketing Manager
- Sales / Key Account Manager
- Projekt Manager

Meine Einsatzgebiete:
- national
- international

Meine Branchenschwerpunkte:
- Automotive PKW, OEM, Zulieferer, (Jaguar Land Rover, Daimler, Recaro)
- Tourismus
- FMCG

Meine Erfahrungen:
- Übernahme der Verantwortung von kritischen Situationen im Unternehmen und in Projekten
- Projekterfahrung mit den OEMs (Daimler, Jaguar Land Rover)
- Internationales Umfeld
- Projektmanagement
- Ganzheitliche Strategieentwicklung sowie operative Umsetzung
- Organisationsaufstellungen / Erkennen von Blockaden im Unternehmen und in den Teams
- Veränderungsmanagement
- Individuelles Coaching und begleiten von Managern in ihrer täglichen Tätigkeit
- Lieferantenmanagement
- Präsentation/Aufbereitung von Zahlen, Daten, Fakten

Meine Motivation:
- Identifikation mit meinem Beruf, dem Unternehmen, den Produkten und Dienstleistungen
- Nutzung des eigenen Potenzials
- Fähigkeit, selbstständig und im Team zu arbeiten
- Gelegenheit zur persönlichen Entwicklung
- Mich und Andere herausfordern
- Begeisterung, Spaß und Leidenschaft
- Höchstmögliche Kundenorientierung
- Maximale Kundenzufriedenheit

Meine Skills:
- Verantwortung und Zuverlässigkeit
- Teamfähigkeit
- Schnelle Auffassungsgabe
- Analytische Fähigkeiten
- Ganzheitliche Betrachtungen
- Offenheit für Veränderungen
- Unternehmerisches Denken
- Freundliches und selbstbewusstes Auftreten

Verfügbar:
- ab sofort

Stunden / Tagessatz:
- auf Anfrage

Weitere Kenntnisse

Marketing / Sales
• Brand Management
• Customer Management
• Brand and customer communication
• Brand launch and relaunch on national and international level
• Brand strategy and operational implementation of the marketing mix
• All components of the marketing mix (PR, advertising, Internet, POS materials, etc.)
• Planning and execution of marketing projects
• Monitoring of demand figures, forecast and inventory figures
• Strategic design and operational execution of product displays
• Analysis and evaluation of sales figures and market indicators
• Derivation of assortment decisions regarding contribution margin, market share and
customer satisfaction
• Customer Process Monitoring
• Product packaging
• Event Management (Trade fairs, Road Shows, Sales Meetings, etc.)
• Sales and Image Promotion at POS
• Preparation of tenders and department overviews
• Coordination of product samples for the national and international marketing and PR
• Regional Field support
• Special arrangements in retail
• Creation of distribution and growth of secondary placement distribution
• Correspondence in German and English

Administration
• Exchange of information / communication with board of management, department
managers and project managers
• Implementation and coordination of project processes
• Lead, organize and maintain documents
• Processing of central information inputs and forwarding to the responsible decisionmakers
• Coordination and monitoring appointments
• Preparation of customer meetings and internal meetings
• Organisation of events

Motivation
• Identification with my profession, the company, the products and services
• Utilization of own potential
• Ability to work independently and in a team
• Personal development opportunity
• Challenging myself and others
• Strive for excellence
• Enjoy working
• Enthusiasm, fun and passion
• Trust and responsibility in products and services
• Ideal service
• Maximum customer satisfaction

Personality
• Responsibility and reliability
• Natural communication skills
• Teamwork
• Friendly and confident demeanour
• Quick learner

Persönliche Daten

Sprache
  • Deutsch (Muttersprache)
  • Englisch (Fließend)
Reisebereitschaft
Weltweit
Arbeitserlaubnis
  • Europäische Union
  • Schweiz
Home-Office
bevorzugt
Profilaufrufe
3911
Alter
47
Berufserfahrung
14 Jahre und 9 Monate (seit 02/2010)
Projektleitung
8 Jahre

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