Management Consulting / PMO Lead - Digital Transformation

5/2021 – 12/2021

Achieved:
● I trained +400 people from all business units and different markets in three different time zones (CET, PDX, SHG) in six weekly training sessions on the use of the new internal software GTMhub that we are building
● Creation of all global training material for two different softwares in collaboration with two external business consultants (Slides, How to Guides, new SharePoint pages, short videos, gifs etc.)
● Prioritizing product features and bugs with the dev. team: definition of MVPs, backlog management and prioritization of user stories for the development team (iOS and Android)
● Establishing strategies to ensure vendors from markets were able to deliver products during the pandemic.
○ Developing new interactive 3D-image features in GTMhub to help sales teams showcase their
products without the actual examples that could no longer be delivered due to shortages
● Leading user feedback sessions + ensuring the internal team is aware of challenges and opportunities to build better solutions in the future / focussing on season launches FW22, SS22, FW23, SS23, FW24
● I created and produced within two weeks two explainer videos about my two projects for an internal strategy board meeting with Adobe Premiere, paying attention to aesthetics and quality

Change Management

3/2021 – offen

We have developed during one month (!) the largest reskilling program in Switzerland with the University St.Gallen (HSG), Helvetia Insurances Switzerland and many other partners to prepare candidates who have lost their jobs or want a new start in the best possible way for a career change with a two-week virtual course.
Achieved:
• Developing uniquely designed course units in collaboration with University St. Gallen that are tailored to the jobs at Lionsteps +500 partners. Creating Training Materials in English, German and French.
• Developing a communications plan including strategy, goals, budget and tactics; seeking high-level placements in print, broadcast (SWR, ARD) and online media, which will show the program in June 2021
• Creation of a new brand book (Fresher colours, tone-of-voice and beautiful images)
• Creation of the landing- and subpage designs with Adobe xd, Instapages and the actual landing pages (WP) with an eye
on safety guidelines and best-practice of tracking measurements
• Measuring project performance / implementing UTMs to identify areas for improvement and the whole candidate journey
• Planning and coordinating a whole video production with our partners and lateral entrants (fully remote from Berlin)
• Creation of Presentations, Newsletters and Social Media Ads (B2B / B2C) and PR Materials

Enterprise project management (EPM), Lead-Management, Projektmanagement - Kommunikation, Social Media Marketing, Filmproduktion

11/2020 – 3/2021

Achieved:

• Definition of business objectives with business partners, while managing in an agile way with Dior data scientists and
engineers, the construction and implementation of necessary algorithms
• Prioritizing product features: definition of MVPs, backlog management and prioritization of user stories for the
development team (iOS and Android)
• Writing tickets and stories (JIRA) in collaboration with development teams
• Planning and leading refinement sessions
• Product optimization: Being responsible for the delivery of features, as well as their quality by making regular revenue
• Monitoring performance indicators and identify optimization levers

Enterprise project management (EPM), Lead-Management, Product Owner

8/2020 – 11/2020

Achieved:

• Leading project planning sessions with design, development (iOS + Android) and leadership teams
• Making sure everyone is on board: preparing Sprints, JIRA tickets, meetings and documents
• Providing project updates on a consistent basis to relevant stakeholders about progress, strategy,
and adjustments
• Tracking project costs in order to meet budget w. external agencies and development contractors
• Understanding and solving problems that stretch over multiple parts of the projects
• Increasing transparency with project plans / boards / open and honest communication
• Measuring project performance to identify areas for improvement

Projektmanagement (IT)

6/2019 – 3/2020

Supporting the release rollout of global CRM functionality + comms strategy in Europe + Asia

Business-To-Consumer, Journalismus, Projektmanagement - Kommunikation, Zielkostenmanagement

11/2018 – 1/2019

Onboarding a new international Automotive Client for their global Social Media activities

Social Media Marketing

9/2018 – 12/2018

- Planning of Global Product Push Campaigns (SAP Hybris)
- Execution of the Creation Process with all stakeholders
- Campaign Calculation (ROI/CRR), Set-up of Worldwide Target-
and Control Groups within HB campaign management tool
- Reporting & Analysis as well as the Creation of Product Push
presentations for internal & external stakeholders
- Presenting the digital weekly reportings + Forecasts
- Responsibility of an intern + Training
- Creating an overall SoMe Strategy + concept Ideas for
worldwide AdImplementations / InStore + at Airports for Travel
Retail Experiences

SAP CRM

6/2018 – 12/2018

Creative Account Planning for Spotify DACH

Creative direction

4/2018 – 8/2018

- Delivery and execution of campaigns across the FvF partnerships and with international clients
- Team coordination and management with internal and external partners
- Writing proposals
- Monitoring and documentation of project objectives — budgets, timings, client deliverables and results
- Coordination of all stages of production and deliveries: planning, organization, optimization, production, documentation, reporting
- Management of video photo and print media projects and cross-media campaigns
- Developing benchmarks, managing the tracking process, and creating and sharing performance reports for all campaigns and trigger programs; send outs for the event serie “The Sooner Now” by MINI Germany.

- Working closely with the internal teams such as the Editorial Team, Video Production, Programming and Social Media and channelling client requests through these teams while being aware of and sensitive to FvF as a platform with unique requirements
- GDPR compliance for FvF Productions UG / Moresleep

Projektmanagement (IT), Projektmanagement