Freelance Consultant and Interim Manager Marketing, Category Management, Business Development, Sustainability

3/2019 – 12/2023

Developing and executing a brand and communication strategy for an investment firm:
• Defining communication objectives, target groups and their needs
• Developing brand vision, values, positioning and USP
• Creating consistent corporate design
• Implementation of online and offline communication channels
• Conducting several workshops and design sprints with the client

Digital Marketing, Klassisches Marketing, Marketing, Projektmanagement, Strategisches Marketing

1/2019 – 2/2019

• Developing “Game of Thrones” campaign, generating tens of thousands of new subscribers
• Developing growth strategy for Sky Ticket
• Project and Campaign Management

Projektmanagement, Klassisches Marketing, Marketing- / Vertriebsanalyse, Digital Marketing, Strategisches Marketing

4/2018 – 8/2018

Media Strategy & Planning at Sky Deutschland
• Translating Sky’s marketing strategies into media strategies
• Leading media team with seven headcounts as well as briefing and managing media agency
• Continuously monitoring and improving media channel performances

Projektleitung / Teamleitung, Klassisches Marketing, Marketing- / Vertriebsanalyse, Mediaplanung, Digital Marketing, Strategisches Marketing

7/2015 – 3/2018

• Leading the brand “Skittles” to double digit growth by introducing new products and leading successful marketing campaigns
• Developing a 2020+ brand strategy including communication, new product introductions, a detailed pack / price / channel strategy and new merchandizing methods
• Team lead and gaining experiences in restructuring, hiring and evaluating marketing teams as a member of the Marketing Leadership Team
• Being responsible for the entire Wrigley media strategy. Working closely together with media agencies on how to optimize portfolio media plans on a ROI level

Projekt - Start-Up-Workshop, Projektleitung / Teamleitung, Business Marketing, Klassisches Marketing, Markteintrittsstrategien, Mediaplanung, Digital Marketing, Produktmanagement, Strategisches Marketing, Wettbewerbsanalyse

4/2011 – 6/2015

• Leading the brand back to growth by creating and executing a new brand campaign, improving product quality, changing price architecture and introducing new products
• Managing various cross-functional and cross-country Teams
• Reporting to executive board and regularly giving presentations to them

Projektleitung / Teamleitung, Business Marketing, Klassisches Marketing, Mediaplanung, Digital Marketing, Operatives Marketing, Produktmanagement, Strategisches Marketing, Wettbewerbsanalyse

6/2008 – 3/2011

• Gaining deep marketing knowledge, including brand strategy, concept development, 360° communication campaigns, product development, packaging design, promotions, sales material development, budget management, demand planning, market research and agency management
• Leading three major range introductions to the Belgian market
• Having full P&L responsibility for various product ranges, e. g. the entire frozen pizza and snack assortment which accounted for the vast majority of the company’s turnover

Projektleitung / Teamleitung, Klassisches Marketing, Markteintrittsstrategien, Mediaplanung, Operatives Marketing, Produktmanagement, Strategisches Marketing, Wettbewerbsanalyse

12/2006 – 5/2008

Gaining cross-functional experiences in the areas of Product Marketing, Category Management, Sales Force and Dr. Oetker’s publishing house

Klassisches Marketing, Operatives Marketing, Strategisches Marketing, Wettbewerbsanalyse