Experienced, Data-Driven Consulting

5/2018 – 7/2018

Advising stakeholders on opening new markets for B2C Lead Generation. Enabling rapid market growth with extern software. Defining KPI’s, customer journey and sales structure.
Goal: Create the foundation for 3 new markets for 2018 and pave the path for the UK market as the primary international market.
Budget: appr. 1 Mil.
Main tasks: Enabling stakeholders to understand external markets analysis through digestible structured reporting. Strategizing and executing key lead journey through successful funnel analysis for business development. Deployed guided workshops in lead generation and customer acquisition. Mapped marketing budgets to match profitable growth.
Teams involved: Marketing, DACH sales team, internal and external IT support.

Business to Business, Business-To-Consumer, Content Marketing, Distribution channels analysis, Email Marketing, Kundenanalyse, Marktpotenzialanalyse

11/2015 – 2/2017

Designing and implementing a marketing strategy for the UK market. Complete redesign of operational concept from backend to frontend. Advising clients on best practices for data use for efficient post sales processing.
Goal: Construct a profitable business model, based in the UK and create a sales team to manage inbound and outbound requests.
Budget: appr. 3 Mio.
Main tasks: Identifying the needed formats, channels and incentives through gamification methods. Defining key leads through successful funnel analysis. Establishing success lead generation for consumer data. Provided clients with tailored data conceptions to meet ROI metrics. Support team dynamics to outperform market standards. Employee empowerment by identifying key personality traits. Provided knowledge workshops to bridge the gap within company teams. Establishing office headquarters in the Frankfurt city center. Implementation of a new marketing road map to improve long term profitability.
Teams involved: Management board, IT developers, sales, marketing, external emailing company, legal, data quality control.

Operatives Marketing, Produktmanagement, Social Media Marketing, Strategisches Marketing, Werbekonzeption, Organisation des Vertriebs, Sales Management

9/2011 – 10/2015

Expanding the marketing strategy for Radisson Blue Resorts in Malta. Establish new marketing channels and conceptualizing unique solutions for the Nordic and UK sales team.
Goal: Boost sales for the hotel in Malta and grow the sale team and client portfolio.
Budget: appr. 400K €
Main tasks: Advise stakeholders on new marketing channels, redefined customer journey to improve successful conversions, implementation and consolidation of profitable marketing models, mapped new services to expand client portfolio.
Teams involved: Corporate management, marketing, pre and post sales team, legal, IT.

E-Commerce, Account Management, Sales Management