Digital Analytics Architect (Adobe/ Google Analytics)

4/2016 – 4/2018

Created the Analytics offering for one of the world’s largest digital consulting companies.

• Develop the framework and drive the new Digital Analytics offering for Deloitte Digital
• Build new enablement for the Digital Analytics team, introducing the participation on various partner trainings and specialization.
• Lead digital analytics innovation and new technology integration by focusing on new vendor partnerships for a 360° Digital Analytics service.
• Build and train the digital analytics team for digital transformation projects focused on advanced analytics, personalization, campaign management, A/B testing.
• Lead digital analytics global projects for multinational companies, implementing cutting edge digital analytics technologies.
• Conduct requirement engineering and introduce new KPI workshop modelling.
• Design analytics solutions for digital products and customer intelligence data mapping across markets.
• Established strong partnerships with key strategic analytics vendors & initiated demonstration workshops to showcase client led benefit to internal service team.

Big Data, Datenanalyse, Tableau, Adobe Analytics, Adobe Experience Manager (AEM), Adobe Marketing Cloud (AMC), CSS (Cascading Style Sheet), Google Analytics, HTML, JavaScript, Projektmanagement - Konzeption / Vorgehensmodell, Projektmanagement - Personalmanagement