Expert in commercial strategies, change management and integration

1/2019 – 4/2020

Business Development International, Reporting, Strategic Planning
International business development in various systems implementing digital solutions in payer systems. First fully digital prevention program launch combining commercial strategy, payers and physicians to solve an unmet clinical need. Strategy planning and messaging based on the company strategy, internal & external communication of product, brand and messaging through various measures with the aim of gaining the trust of customers and increase adoption. Commercial publication strategy, market and target group-oriented strategy and action in close cooperation with various departments.
Creating market, consumer and competitive analyzes as well as health insurance (GKV & PKV) sales and business development. Strategy developments for product
expansion, product portfolio optimization, observation of trends in focus markets,
creating master materials based on the above mentioned strategies. Affiliate marketing strategies and execution, SEO and content marketing including KPI strategy as well as managing campaigns such as “Sabine Postel for PV” Responsible for content of international congresses, development of non commercial content, KPI and material (clinical, medical, T&E), commercial lead for pilot programs as well as first local mass screening projects. close cooperation and project lead with regional marketing and sales leaders, Medical and clinical department as well as Research and Development, Training and Operations. Horizon2020 program lead & strategic partnerships responsibilities. Coimmunication lead for hospital projects, digitalization in hospitals and change processes within digital transformation projects

Marketing

7/2018 – 8/2019

Strategy planning and messaging based on the company strategy, internal & external communication of product, brand and messaging through various measures with the aim of gaining the trust of customers and increase adoption. Commercial publication strategy, market and target group-oriented strategy and action in close cooperation with various departments. Creating market, consumer and competitive analyzes. Strategy developments for product expansion, product portfolio optimization, observation of trends in focus markets, creating master materials based on the above mentioned strategies.
Affiliate marketing strategies and execution, SEO and content marketing including KPI strategy as well as managing campaigns. Customer communication for various stake holders, including physicians, hospital adminstrations, insurances and nurses / technicians.
Responsible for content of international congresses, development of non commercial content, KPI and material (clinical, medical, T&E) close cooperation and project lead with regional marketing and sales leaders, Medical and
clinical department as well as Research and Development, Training and Operations.

Marketing

12/2015 – 12/2017

Managing the complete product portfolio (coronary and peripheral) including phase in and
out strategies, forecast planning and strategic planning. Development of marketing plans
for classic as well as affiliate marketing, strategies for therapy adoption and
reimbursement activities as well as Guidelines. Internal & External Communications long
term product strategy development, day to day product support,
product marketing & sales support - pricing strategy and buying group activities, congress
and trade show organization, KOL management, clinical trial program and support, clinical
protocols, pipeline strategies, co travelling with distributors. development of a training and
education program for direct sales as well as distributors, distributor training in general,
market intelligence to be transformed into strat plans (up to 5 years), communication with
investors buyers & payers on both sides - insurances well as hospitals

Marketing