Digital Marketing Experte

10/2017 – 8/2018

Foundea is a digital advertising agency focusing on online lead generation, social media marketing and Google advertising. Foundea also operates and runs 3 popular websites:
- Schulminator.com: Elearning platform for students, first release 2010. Relaunched Jan 2018
- WitzeMaschine.com: Joke website, first release 2013. Relaunched Feb 2018
- MindMapNinja.com: Social network to create mind maps, first release Apr 2018
Setup landing pages for conversion optimization with Instapage.com, configure Drift chat bots, Buffer social media scheduling, marketing automation with ActiveCampaign, B2B marketing campaigns on social media.

Content Management, Content Marketing, Digital Marketing, Suchmaschinenoptimierung

6/2015 – 9/2017

My operations team provided the following services to the Xaxis EMEA countries:
- Supply Operations: publisher quality scoring and fillrate optimization for publishers
- Campaign Operations: campaign setup in AppNexus, underdelivery campaign support - Data Operations: data collection, data partner integration, segment modelling
We introduced critical business KPIs for each operations pillar and trained and educated markets. Managed a team of 5 direct reports and up to 7 people from India for campaign operations.

Digital Marketing

1/2010 – 1/2015

- Implemented one of the first YouTube bidders together with Google Tech team and engineering.
- Technical product owner for proprietary DMP (data management platform).

Projektleitung / Teamleitung (IT), Projektmanagement (IT), Scrum