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Freelance Brand Consulting | Digital Strategy & Consulting

offline
  • 100‐120€/Stunde
  • 10119 Berlin
  • Weltweit
  • de  |  en
  • 12.09.2018
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Kurzvorstellung

As a Brand Consultant & Digital Strategist with more than 8 years experience in digital planning,communications, brand strategy & experience strategy, I can straddle the line between research guru, idea generator, problem solver & brand interpreter.

Qualifikationen

  • Business-To-Consumer
  • Markteintrittsstrategien3 J.
  • Strategische Kommunikation3 J.
  • Strategisches Management

Projekt‐ & Berufserfahrung

S E N I O R S T R A T E G I S T (Festanstellung)
Porsche, Audi, Credit Suisse, Volkswagen, E.ON, Berlin, München, Köln
4/2014 – 12/2017 (3 Jahre, 9 Monate)
Finanzen, Energie
Tätigkeitszeitraum

4/2014 – 12/2017

Tätigkeitsbeschreibung

Development and execution of an international online and
offline brand community with an app as the central hub for
automotive client
• Brand Strategy
• Target audience definition
• Communication and content strategy

Development of customer experience strategies for a
number of clients
• Target group segmentation and persona definition
• Market research and competitor analysis
• Experience mapping and customer journey mapping

Development of an international business strategy for automotive client
• Needs and behavior based B2C and B2B customer
segmentations as well as different market profiles
segentation (US | EU | CHN)
• Identification of global drivers, trends and players
disrupting the automotive industry
• Derivation of new business opportunities and projects
driving service, brand and communications activities
throughout the business

Eingesetzte Qualifikationen

Strategische Unternehmensplanung, Strategische Kommunikation, Markteintrittsstrategien, Zielgruppenstrategie

Ausbildung

Kommunikationsmanagement
Diplom (Dab) Kommunikationsmanagement
2008
Berlin

Über mich

From high-profile companies to local brands, I serve my clients as an experienced Brand Consultant & Digital Strategist. Having my professional career established at Greenkern (now Aperto – an IBM Company) and SapientRazorfish for the last 9 years, I cultivated a deep commitment towards my work as a Senior Strategist in digital planning, communications, brand strategy & experience strategy (among international clients such as VW, Audi, Porsche, Skoda, Credit Suisse and many more).

As a Brand Consultant & Digital Strategist I can straddle the line between research guru, idea generator, problem solver & brand interpreter.

Persönliche Daten

Sprache
  • Deutsch (Muttersprache)
  • Englisch (Fließend)
Reisebereitschaft
Weltweit
Arbeitserlaubnis
  • Europäische Union
Profilaufrufe
1265
Alter
41
Berufserfahrung
15 Jahre und 3 Monate (seit 09/2009)

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