Freelance Brand Consulting | Digital Strategy & Consulting
- Verfügbarkeit einsehen
- 0 Referenzen
- 100‐120€/Stunde
- 10119 Berlin
- Weltweit
- de | en
- 12.09.2018
Kurzvorstellung
Qualifikationen
Projekt‐ & Berufserfahrung
4/2014 – 12/2017
Tätigkeitsbeschreibung
Development and execution of an international online and
offline brand community with an app as the central hub for
automotive client
• Brand Strategy
• Target audience definition
• Communication and content strategy
Development of customer experience strategies for a
number of clients
• Target group segmentation and persona definition
• Market research and competitor analysis
• Experience mapping and customer journey mapping
Development of an international business strategy for automotive client
• Needs and behavior based B2C and B2B customer
segmentations as well as different market profiles
segentation (US | EU | CHN)
• Identification of global drivers, trends and players
disrupting the automotive industry
• Derivation of new business opportunities and projects
driving service, brand and communications activities
throughout the business
Strategische Unternehmensplanung, Strategische Kommunikation, Markteintrittsstrategien, Zielgruppenstrategie
Ausbildung
Berlin
Über mich
As a Brand Consultant & Digital Strategist I can straddle the line between research guru, idea generator, problem solver & brand interpreter.
Persönliche Daten
- Deutsch (Muttersprache)
- Englisch (Fließend)
- Europäische Union
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