Marketing Analytics & Marketing Automation Consultant

1/2024 – 9/2024

- Full audit of existing data tracking since it was confusing and incorrect
- Data reconciliation and establishing data accuracy
- Attribution Analytics with Google Analytics 4 and Hubspot
- Conceptualize measurement plan and set up tracking and third-party pixels

Data Analyst, Google Analytics, Google Tag Manager, Marketing-Analytiker

5/2022 – 3/2024

Advalyze is a marketing agency and had multiple clients with data tracking and reporting needs. I consulted the company on several big German businesses for:

1. Metric Definition and Alignment: Collaborating closely with project managers to define key metrics, ensuring that data is aligned with business objectives and reflects operational goals.
2. Data Quality Management: Monitor and manage data quality, implementing strategies to clean and maintain data integrity. Identify and resolve issues related to data accuracy, completeness, and timeliness.
3. Data Analysis and Insights: Provide in-depth analysis of data, identifying trends, anomalies, and opportunities for improvement. Develop actionable insights based on metric performance to guide business decisions.
4. Business Data Requirements: Translate business requirements into clear, actionable documentation, including business rules, metric definitions, data flows, and reporting specifications.
5. Documentation: Maintain comprehensive documentation of data policies, workflows, and best practices.
6. Project Support: Lead and contribute to data-centric projects, ensuring that project timelines, goals, and budgets are adhered to.

Business Intelligence (BI), Data Analyst, Google Analytics, Google Tag Manager, Marketing-Analytiker

3/2022 – offen

- Audit, Clean-up and "Organization" strategy for all Web data tracking platforms
- Conceptualization of front-end web tracking - creating a measurement plan
- Working with engineers to implement tracking using Google Tag Manager and Google Analytics
- Data Analysis per country and per business unit for all marketing stakeholders - Communication/Content. Performance, CRO and Data.
- Hubspot Automation, Attribution and ROI reporting.
- Streamlining Data Processes: Review and improve existing data workflows to eliminate bottlenecks, making sure data is used more effectively and managed properly for better marketing insights and decision-making.
- Keep clear documentation of data policies and workflows. Offer training and support to teams on data collection, processes, and visualization tools to ensure effective use of data.

Business Intelligence (BI), Data Analyst, Google Analytics, Google Tag Manager, Marketing, Marketing-Analytiker, Marketingberater, Typo3