Finance, Data & IT Projects

6/2017 – 8/2018

• Research and evaluation of new business models and market entry opportunities in the digital health sector
• Establishment of legal, financial and regulatory framework for business set-up of Fernarzt.com in the UK
• Leadership of ramp up process of Fernarzt.com until go-live including search and contracting of external partners like collaborating doctors (UK) and partnering pharmacy (Netherlands)
• Guidance of finance and accounting setup and definition of accounting procedures
• Setup of business case, reporting structure and data analytics for optimization of company performance and monthly reporting to Heartbeat Labs MDs
• Responsibility for operational processes, efficiency and scalability of business
• Product management & IT project management for telehealth platform including A/B testing and implementation of new features
• Leadership and recruiting of a team and steering of external partners
• Definition of budgets for IT development, marketing and HR
• Setup of marketing strategy with expert team and development of new ideas for campaigns based on limitations of legal regulations

Controlling, Business Intelligence (BI), Business Intelligence and Reporting Tools (BIRT), Datenanalyse, Mysql, Projektleitung / Teamleitung (IT), Projektmanagement (IT), Release-Management, Prozessoptimierung, Prozessmanagement, Projektleitung / Teamleitung, Digital Marketing

5/2016 – 6/2017

• Outline and setup of business case and unit economics model
• Creation of internal management and external investor reports to measure company performance and steer departments on daily basis
• Guiding and redefining data collection process including data consistency checks
• Cohort analytics and profitability forecasts to improve performance and identify business opportunities
• Establishment of financial planning and cash monitoring tools for liquidity forecast
• Set-up of cost center structure
• Creation of Excel-based tool to steer cross- and up-selling processes and facilitate management of employees
• Redesign of customer journey with focus on process optimization, cost reduction and facilitation of increase in customer lifetime and value
• Leading QA measures for curated web shop in alignment with IT team

Finanzanalyse, Break-Even-Analyse, Cash-Flow-Analyse, Controlling, Finanzielle Planung, Business Intelligence (BI), Business Intelligence and Reporting Tools (BIRT), Power Bi, Projektstrukturierung, Stakeholder-Analyse

11/2014 – 3/2016

• Definition of business model including setup of business Case and unit economics
• Development of go-to-market strategy for physical product
• Setup of operational processes to ensure scalability of production and delivery
• Execution of Financial Accounting on a monthly base
• Setup of a monthly reporting to measure performance from day one
• Creation of online shop and website for product sales
• Preparation of fundraising and due diligence for seed investment
• Ramp-up of own production site and logistics
• Planning, targeting and execution of cross-channel marketing activities
• Leading and recruiting a team of six employees as well as managing all HR related legal and accounting tasks
• Development of a PR strategy and generating major clippings from e.g. Zeit, WirtschaftsWoche and Deutsche Startups

Responsive Webdesign, Webdesign, Adobe Photoshop, Business Intelligence (BI), Wordpress, Google Adwords, Strategisches Management, Email Marketing, Markteintrittsstrategien, Digital Marketing, Operatives Marketing