Interim Senior Digital & Social Media Marketing Professional

3/2020 – 12/2023

Project:
Project: Create a digital marketing and branding strategy to attract, find and convert online customers.

Responsibilities:
1) Marketing Strategy: Data-driven digital marketing strategies grew retail foot traffic.
2) Omnichannel Focus: Partnered with retail for impactful omnichannel campaigns, fueling growth.
3) Brand & Performance Ace: Owned & managed online channels, crafting compelling brand voice & driving measurable in-store revenue through targeted campaigns.

Content Marketing, Email Marketing, Business Marketing, Klassisches Marketing, Marketing- / Vertriebsanalyse, Marketing, Markteintrittsstrategien, Digital Marketing, Operatives Marketing, Social Media Marketing, Strategisches Marketing, Zielgruppenstrategie

7/2019 – 2/2020

Project:
Create a new branding and content strategy and build a high-performing team of 3 directs.

Responsibilities:
1) Led social & content strategies, building a high-performing team and relaunching the online shop for impactful results.
2) Managed stakeholder relations, digital platforms (website, social media, CRM) & influencer networks, driving success across organic & paid campaigns.
3) Delivered data-driven insights to C-level through KPI reports, leveraging tools like Sprout Social.

Soziale Medien, Shopify Marketing, Content Marketing, Email Marketing, Marketing, Digital Marketing, Social Media Marketing, Strategisches Marketing, Virales Marketing, Marketing-Schulung

1/2018 – 1/2019

Project:
Website relaunch and content migration with a strong SEO focus for the private insurance sector.

Responsibilities:
1) Led social & content strategies, building a high-performing team and relaunching the online shop for impactful results.
2) Managed stakeholder relations, digital platforms (website, social media, CRM) & influencer networks, driving success across organic & paid campaigns.
3) Delivered data-driven insights to C-level through KPI reports, leveraging tools like Sprout Social.

Content Management, Content Marketing, Digital Marketing, Strategisches Marketing