Growth Marketing and Performance Marketing Specialist

1/2017 – 1/2018

➢ Managed optimization process and implemented new features on cross channel landing pages across 9 countries
➢ Created acquisition and ad innovation strategy for SEA/Facebook networks for optimized growth across their campaigns
➢ Developed an optimization process to improve testing strategy, thereby increasing number of A/B tests by 25%
➢ Developed and tested a lead generation feature which resulted in 15% conversion rate uplift and 10% uplift in booking rate
➢ Improved user experience and understanding of user behavior through tools like Mouseflow and Crazyegg
➢ Analyzed website using Google analytics to identify weak areas which helped us to create more channel specific tests
➢ Tracked and analyzed daily performance of tests and new features on landing pages based on KPIs using tools like Tableau
➢ Delegated projects within CRO, developer and design teams and acted as SME for all external cross-channel communication
➢ Trained junior managers by providing overview of the product, website capabilities and cross-channel workflow

Web Analytics, Marktforschung / -analyse, Verbrauchsforschung, Wettbewerbsanalyse, Digital Marketing

5/2015 – 7/2016

➢ Managed to break-even within the first 6 months and generated revenue in excess of INR 1.2 mil
➢ Developed and managed performance marketing strategy on Adwords, Social and tracked through Google Analytics
➢ Developed aggressive advertising strategy through collaborations and partnerships, increasing our clientele by 40%
➢ Created a unique brand and visual identity through customized stationery and communication materials
➢ Retained 65% of the clients through relationship marketing strategies

Google Adwords, Business Development, Markenbildung, Affiliate Marketing, Social Media Marketing, Digital Marketing