UX Design | Digitalstrategie | Produktentwicklung

11/2017 – 2/2018

Relaunch and expansion of a web shop

* Development and elaboration of user stories based on user journeys and user story mapping.

* Creation of user-centered UX concepts

* Definition of UI pattern standards

* Personalization and segmentation of the customer experience

* Consulting in data-driven design and development processes

User Experience (UX), Requirement Analyse

7/2017 – 10/2017

/ Develop a user-centered and innovative digital healthcare platform with personalised services.
/ Create and communicate a strategic vision with concrete KPIs.
/Uncovering customer needs through structured target group interviews and research which then provided decisive and targeted impulses for further product development and strategic marketing.
/Development of prototypes in design sprints and validation in regular uselabs.

Scrum, Agile Methodologie, User Experience (UX), Requirement Analyse, Projekt - Start-Up-Workshop, Sketch, Workshop - Kundenorientierung

7/2016 – 6/2017

/ My job as UX Lead and Product Manager was to lead two interdisciplinary product teams and to jointly develop and expand myAudi as a platform and enabler for personalised services.
/ Development of prototypes in design sprints and validation in regular uselabs
Alignment with relevant stakeholders, creation and maintenance of roadmaps and the product backlog
/ Development of KPIs and metrics for measuring the outcome and success.

Scrum, Agile Methodologie, User Experience (UX), Requirement Analyse, Projekt - Start-Up-Workshop, Stakeholder-Analyse, Responsive Webdesign, Workshop - Kundenorientierung

2/2016 – 6/2016

/ Agile development of a mobile asset management tool for end customers ("robo advisor").
/ Develop frameworks and prototypes to test and fine-tune product vision, customer journeys and content strategies
/ Establish and integrate user-centered methods such as service design, lean UX and user testings into the development process.
/ Align product development with legal requirements.

Scrum, Agile Methodologie, Mobile Application Development, User Experience (UX), Requirement Analyse, Projekt - Start-Up-Workshop, Stakeholder-Analyse, Workshop - Kundenorientierung

6/2014 – 1/2016

What does digital transformation mean in practical terms for the further development of digital platforms and channels of an insurance group? And how must digital services and products be developed to meet customer needs and contribute to business goals in the long term?
As UX Team Lead and Product Owner, I was part of an international scrum team and was responsible for the end-to-end implementation of new features and services of the global web platform.
In addition to testing and validating features, prioritizing and refining backlogs and analyzing KPIs, my main tasks included integrating lean UX methods into agile development processes.

Scrum, Agile Methodologie, User Experience (UX), Requirement Analyse, Responsive Webdesign, rAxure, Sketch

1/2011 – 5/2014

* As the founder and partner of a service design studio (What Happened to the Future? GmbH), I have developed digital products and services primarily in the healthcare and eCommerce sector.
* At the interface between Service Design and UX Design, I have worked as an external consultant on projects and workshops with agencies and companies all over Germany.
* Clients among others: Axel Springer SE, Deutsche Telekom, Novartis, HRS

Agile Methodologie, User Experience (UX), IT-Strategieberatung, Projekt - Start-Up-Workshop, Workshop - Kundenorientierung

6/2008 – 12/2010

* As a freelance UX designer I have developed platforms and mobile applications for various clients and brands, including Volkswagen, Mercedes, Lufthansa, Edeka and Novartis.
* Agencies among others: Jung von Matt, Grabarz & Partner, Serviceplan, G+J Corporate Editors, JNB McCann Healthcare.

User Experience (UX)