Digital Product Expert | Product Owner | Product Manager
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- 5 Referenzen
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- 81739 München
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- 11.12.2023
Kurzvorstellung
Auszug Referenzen (5)
"Thank you for the great collaboration! With your professionalism, accuracy, and always friendly nature, you were a valuable part of the PO team!"
2/2022 – 6/2023
TätigkeitsbeschreibungProduct Owner for the Esprit online shops in the EMEA region + rollout to 7 countries in the APAC region
Eingesetzte QualifikationenProduct Owner
"K. is a strong product leader and with her positive attitude, structured approach and ability to get things done she is a true asset to any team."
11/2020 – 12/2021
Tätigkeitsbeschreibung
Building an international eTendering & eProcurement platform for the European market leader:
- Product management for 2 product development teams contributing to building the new platform
- Definition of product goals, strategy and OKRs based on strategic business priorities, market trends and customer needs
- Based on the strategy, definition, validation and prioritization of key initiatives serving as the foundation of a solid product roadmap
- Constant discovery of customer needs being the voice of the customer towards the development teams in collaboration with user experience counterparts
- Collaboration with other areas of the business (sales, marketing, customer success, finance) to ensure product success
- Advocate for driving product development best practices and principles to build a strong product culture and product excellence within the organization
- On a constant mission to improve how to deliver customer value
Confluence, Jira, Kanban (Softwareentwicklung), Product Owner, Scrum
"K. worked at Joyn from July 2019-June 2020 and quickly became an invaluable member of the team. She is an exceptional product manager."
7/2019 – 6/2020
Tätigkeitsbeschreibung
Launch and management of Joyn’s subscription product Joyn PLUS+:
- Concept for all subscription-related user flows across all platforms (web, iOS, Android, TV)
- Definition of all frontend- and partially backend-related business requirements
- Translation of business requirements into user stories in JIRA
- Successful product launch in November 2019
- Initiation of post-launch product stabilization and optimization measures
- Post-launch roadmap and OKR definition for the newly launched product
- In-life product management including performance improvement initiatives such as conversion optimization with the help of AB testing
- Product backlog management (refinement and prioritization of user stories)
- Management of an international, fully remote development team
Jira, Product Owner, Produktmanagement, Requirement Analyse, Scrum
"Danke für die professionelle, teamorientierte und zuverlässige Unterstützung!"
7/2018 – 3/2019
TätigkeitsbeschreibungProduct Owner in agilem Website Relaunch Projekt für einen deutschen, international tätigen Mittelständler: Anforderungsdefinition mit den Produktverantwortlichen auf Kundenseite, Backlog-Pflege und -Priorisierung, Durchführung der Scrum Meetings (Sprint Planung, Refinement, Sprint Review) gemeinsam mit dem Development Team
Eingesetzte QualifikationenProduct Owner
"Die Zusammenarbeit mit Frau [...] war immer vorbildlich. Wir bedauern ihren Weggang da ihr auch fachlich sehr gute Kompetenzen bescheinigt wurde"
9/2008 – 3/2018
Tätigkeitsbeschreibung
9 years of experience in introducing and managing Sky’s online video products, such as Sky Go and Sky Ticket
- Definition of mid- to long-term commercial product strategy based on business targets, market trends as well as product and consumer needs
- Business concept development, incl. identification of market potential, definition of target group, required feature set as well as packaging and pricing
- Coordination of sales, marketing and upselling activities by overseeing the product-related budget to drive product uptake, usage and contribution to business critical KPIs
- Product performance analysis and evaluation of product-related user insights to constantly optimize current live products and to drive the product agenda
- Consistent product positioning, proposition packaging and presentation in the prospect market and customer base
- Ongoing stakeholder management and senior management presentations
- Product launches: Sky Go in 2011, Snap in 2013, Sky Online in 2014 and its re-launch to Sky Ticket in 2016, since then Sky Ticket Product Owner
Projektleitung / Teamleitung, Marketing, Produktmanagement
Qualifikationen
Projekt‐ & Berufserfahrung
2/2022 – 6/2023
TätigkeitsbeschreibungProduct Owner for the Esprit online shops in the EMEA region + rollout to 7 countries in the APAC region
Eingesetzte QualifikationenProduct Owner
11/2020 – 12/2021
Tätigkeitsbeschreibung
Building an international eTendering & eProcurement platform for the European market leader:
- Product management for 2 product development teams contributing to building the new platform
- Definition of product goals, strategy and OKRs based on strategic business priorities, market trends and customer needs
- Based on the strategy, definition, validation and prioritization of key initiatives serving as the foundation of a solid product roadmap
- Constant discovery of customer needs being the voice of the customer towards the development teams in collaboration with user experience counterparts
- Collaboration with other areas of the business (sales, marketing, customer success, finance) to ensure product success
- Advocate for driving product development best practices and principles to build a strong product culture and product excellence within the organization
- On a constant mission to improve how to deliver customer value
Confluence, Jira, Kanban (Softwareentwicklung), Product Owner, Scrum
7/2019 – 6/2020
Tätigkeitsbeschreibung
Launch and management of Joyn’s subscription product Joyn PLUS+:
- Concept for all subscription-related user flows across all platforms (web, iOS, Android, TV)
- Definition of all frontend- and partially backend-related business requirements
- Translation of business requirements into user stories in JIRA
- Successful product launch in November 2019
- Initiation of post-launch product stabilization and optimization measures
- Post-launch roadmap and OKR definition for the newly launched product
- In-life product management including performance improvement initiatives such as conversion optimization with the help of AB testing
- Product backlog management (refinement and prioritization of user stories)
- Management of an international, fully remote development team
Jira, Product Owner, Produktmanagement, Requirement Analyse, Scrum
7/2018 – 3/2019
TätigkeitsbeschreibungProduct Owner in agilem Website Relaunch Projekt für einen deutschen, international tätigen Mittelständler: Anforderungsdefinition mit den Produktverantwortlichen auf Kundenseite, Backlog-Pflege und -Priorisierung, Durchführung der Scrum Meetings (Sprint Planung, Refinement, Sprint Review) gemeinsam mit dem Development Team
Eingesetzte QualifikationenProduct Owner
9/2008 – 3/2018
Tätigkeitsbeschreibung
9 years of experience in introducing and managing Sky’s online video products, such as Sky Go and Sky Ticket
- Definition of mid- to long-term commercial product strategy based on business targets, market trends as well as product and consumer needs
- Business concept development, incl. identification of market potential, definition of target group, required feature set as well as packaging and pricing
- Coordination of sales, marketing and upselling activities by overseeing the product-related budget to drive product uptake, usage and contribution to business critical KPIs
- Product performance analysis and evaluation of product-related user insights to constantly optimize current live products and to drive the product agenda
- Consistent product positioning, proposition packaging and presentation in the prospect market and customer base
- Ongoing stakeholder management and senior management presentations
- Product launches: Sky Go in 2011, Snap in 2013, Sky Online in 2014 and its re-launch to Sky Ticket in 2016, since then Sky Ticket Product Owner
Projektleitung / Teamleitung, Marketing, Produktmanagement
9/2006 – 8/2008
Tätigkeitsbeschreibung
Project-based activity in the areas of corporate & business strategy, organizational restructuring and process optimization
- PMO for a large-scale, international project for a German DAX30 company
- Development and implementation planning of a short- to medium-term corporate strategy for a German regional bank
- Development and implementation of a restructuring concept for the corporate banking department of a major Austrian bank
- Development of a market strategy for the private banking department of a major Russian bank
- Initiation of a market entry strategy for the German market for an international financial services provider
Prozessoptimierung, Ablauforganisation, Projektmanagement, Projektorganisation, Unternehmensberatung
Zertifikate
Ausbildung
European Business School, Oestrich-Winkel
Über mich
I have launched and managed a wide range of digital products, such as Sky Go, Sky Ticket, Joyn+, and all ESPRIT online shops worldwide in the roles of either product manager or product owner.
With my experience in working for start-ups as well as big corporations, I can work in any environment. I possess profound knowledge of product concept development, business requirements definition, and launch management as well as product strategy and roadmap planning. I am making informed decisions based on data and insights by always putting the customer first and facts before ego. Thus, I focus on creating value that measurably drives a change in customer behavior. In addition to this, I feel very comfortable working in cross-functional and international teams within product development projects and have several years of leadership experience.
In me, you will find a dedicated, reliable, sociable, and empathic team player with excellent organizational, interpersonal, and communication skills who is always excited about learning, not afraid of going the extra mile and feels comfortable working in fast-moving environments and managing any stakeholders by speaking the language of management, tech teams, and subject matter experts.
Weitere Kenntnisse
Persönliche Daten
- Deutsch (Muttersprache)
- Englisch (Fließend)
- Französisch (Gut)
- Spanisch (Grundkenntnisse)
- Italienisch (Grundkenntnisse)
- Europäische Union
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