Strategic Consulting + Interim Management (Digital Transformation, Marketing & Change)

4/2019 – 11/2019

Interim Marketing Communications Director, + 30 FTE, new set up Marketing Organisation plus lead agencies, KPI setting, Performance & Conversion, Digital Transformation & CX, all touchpoints, all channels

Change Management, CRM (Customer Relationship Management), Digitale Transformation, Marketing

1/2018 – 5/2018

• Reporting an Head of Group Marketing und MD Continental Europe
• Project Lead für die Entwicklung einer zentralen Marketing Struktur in Continental Europe
• Komplette Analyse zur existierenden Marketing Funktion in allen Ländern (Operating Model), Brands, Funktionen, Prozesse, Strukturen, Dienstleister u.a.
• Identifizierung von Cost Savings durch verbesserte Prozesse und Strukturen
• Synergieschaffung durch neue Organisation
• Neuausrichtung des Markenmanagements

➢ Ziel: Entwicklung einer kompletten Strategie und Implementierungsplan unter Berücksichtigung aller Stakeholder und Konzernvorgaben

Marketing

1/2016 – 7/2017

Responsible for Corporate Communications and Marketing of the HCS Group
Preparation of communications strategy and concepts with CEO (Corporate Communication) and CSO (Marketing), Roll out and implementation of Communication Strategies on behalf of CEO and CSO

Interim Management, Projektmanagement, Unternehmensberatung, Marketing, Strategische Kommunikation

11/2014 – 7/2015

Development of a national and international sponsoring strategy, brand and event positioning, development of cooperation and event placement, sponsoring, partner & supplier management.

Interim Management, Sponsoring, Öffentlichkeitsarbeit, Kommunikationsberatung

8/2012 – 9/2013

Business & Marketing Development of a Designhotel (European Hotel Design Award 2013), Investment < 1.0 million, strategic consultancy of the executive management
• Responsible for the strategy, business and marketing development of a hotel, creation and implementation of the brand Speicher7,
• operative implementation of an integrated marketing & PR strategy and business plan,
• lead for the hotel marketing & PR, implementation of a media, sales and merchandising strategy,
• agencies and service provider lead, responsible for all editorial, advertising and social media campaigns, print and online
• creation of a regional and national network with partners and the media, several cooperations in the lifestyle sector (AESOP, Coco-Mat, PLY, DESIGNHOTELS).

Interim Management, Unternehmensberatung, Business Development, Marketing, Öffentlichkeitsarbeit

10/2011 – 7/2012

Member of the core management team, direct report to the executive board, 14 direct reports.

• strategic focus on the development of operational marketing tools and structures of the department and creation of synergies with sales, e-commerce and design,
• optimization of internal work processes in the marketing and PR department (brand management, merchandising, events, PR & social media, budget & controlling, art design, text 
et al.),
• development of innovative concepts and campaigns, print and online, e.g. new social media strategy (Virtual Runway project, 360-degree presentation, winner 
of the Marketing Award of the Metropolitan Area Rhine-Neckar),
• supplier and agency lead, optimization of marketing materials and publications (e.g. customer magazines, company profiles, sales material and advertising campaigns)
• realisation of three collection presentations in relation with the Mercedes-Benz Fashion Week in Berlin and Beijing, lead of numerous press and customer events,
• management of national and international press and media inquiries

Interim Management, Projektmanagement, Unternehmensberatung, Marketing, Öffentlichkeitsarbeit

9/2001 – 9/2011

10+ years spent working in multinational companies, strong networking in corporate environments, succesful track record working with executive level management, diverse international experience in corporate, marketing and financial communications – expert in all functional aspects of the field.

Change Management, Management (allg.), Projektsteuerung (Projektcontrolling), Projektmanagement - Kommunikation, Projektleitung / Teamleitung, Corporate Culture, Corporate Identity, Marketing