Communications Consultant specialising in media strategy

8/2016 – 8/2017

I am now a freelancer, working as "Trend-y Consulting", which offers the transformation of data from research agencies into strategic insights and actions.

By combining not only PR data, but also marketing data, social media trends and in-house data from the client, I am able to define SMART KPI setting in line with company goals and competitor landscape. I am the go-to consultant for upcoming media activations, performance measurement of campaigns and SWOT analysis.

As well as working with one of the world's largest manufacturers - from CSuite executives to regional PR teams - I also work with agencies to provide media strategy consulting and virtual team management of executives across international locations.

Power Bi, Spss, MS Office (Anwenderkenntnisse), Krisenmanagement, Management (allg.), Organisation (allg.), Projektleitung / Teamleitung, Business Analysis, Mediaplanung, Strategische Kommunikation, Kommunikationsberatung

7/2012 – 8/2016

As the third member to join the automotive team at PRIME Research UK in a start up environment, I worked my way to Senior Account Manager over 4 years - in what has become a 15 person team.

The role included analysis of media data to build aggregate trends for analysis of PR KPI performance, media planning and targetting.

In my first year I specialised in local UK accounts to start with an in-depth knowledge of the UK media landscape. I then adapted this knowledge across different markets and regions; working with up to 54 markets at one time.

I became a dedicated communications consultant for domestic and global PR teams, while coordinating, coaching and developing a team of Account Executives across international offices to ensure high standard of analytic reporting.

Through client relationships and partaking in pitches, I secured contracts with a gross worth of over €2 million.

For 18 months, I also worked as a hybrid data account manager and news account manager: Writing, editing and finalising Daily News Briefings and leading the news team to achieve tight, early morning deadlines

Power Bi, Spss, MS Office (Anwenderkenntnisse), Krisenmanagement, Organisation (allg.), Projektmanagement - Kommunikation, Business Analysis, Mediaplanung, Strategische Kommunikation, Kommunikationsberatung, Journalismus, Schulung / Coaching (allg.), Workshop - Kundenorientierung

9/2011 – 7/2012

Team organisation for ticket sales and promotional activity of nightclub events for students.

Budget management of events; location, props, drinks prices, staff.

Development of new event themes and ideas for events to drive revenue and compete with competitor events companies.

Projektleitung / Teamleitung (IT), Social Media Marketing, Haushaltswesen