Agile Coach / Product Owner / Scrum Master / SAFe Product Consultant

10/2018 – 3/2019

• Restructuring Teams: Assisted in the transformation of teams into smaller, cross-functional squads, aligning with the Spotify model
• Establishing Chapters and Guilds: Created communities of practice
(Chapters) and formed guilds to promote knowledge sharing, skill
development, and collaboration across the organization
• Cultural Change Towards Agility: Encouraged a cultural shift toward agility
• Guiding Agile Methodologies Adoption: Provided guidance and support to
teams in adopting agile methodologies (Scrum or Kanban) within the
framework of the Spotify model

Lean Prozesse

1/2016 – 1/2018

• Ownership of "My Network" Product: Heading the 'My Network' product
(formerly known as 'Contacts') at XING
• Strategic Realignment: Restructuring and redirecting the 'Contacts'
section into a 'Network'
• Increase in Premium Subscription Rate: Achieving the highest surge in
premium subscriptions across the company in years
• Leadership in New Product Creation (‚Pro Business‘): Leading the
conception, development, and successful launch of a new vertical product
named ‚Pro Business’

Agile Methodologie, Innovationsmanagement, Scrum

5/2014 – 9/2015

• Responsibility for the Public Website: Being accountable for the non-
banking section of the -Hyperlink entfernt- website
• Optimizing Conversion Rate: Specialized in optimizing conversion rates,
specifically targeting the transformation of website visitors into customers,
with a concentrated focus on enhancing conversions for opening bank
accounts, mortgages, and loans
• Ensuring Excellent Usability: Ensured the website's excellent usability
across various devices, including desktops, tablets, and mobile phones
• Driving Agile Change: Led an agile transformation within a team of 10
project managers

Scrum

11/2012 – 2/2014

• Chief Product Owner for -Hyperlink entfernt-
• Conversion Rate Optimization and Platform Development: Focused on
optimizing website conversion rates while simultaneously driving ongoing
development and improvement of the platform
• Feature Prioritization with over 120 Stakeholders: Developed and
managed feature prioritization using a proprietary framework called 'Flower Matrix’
• Sponsor for Agile Transformation: Actively supported the agile
transformation for our 4 development teams from Waterfall to Scrum
• Strategy Development for tui.com Relaunch (‚Greenfield‘): Led the
strategy development for a comprehensive relaunch of tui.com

Agile Methodologie, Change Management, Scrum

10/2011 – 10/2012

• Responsibility for -Hyperlink entfernt-
• Team Leadership: Led a team of 20 colleagues across Munich and
Hamburg
• Conversion Optimization: Focused on optimizing conversion rates on the
website
• Performance Marketing Realignment: Strategic shift of agencies for
Search Engine Advertising (SEA), Search Engine Optimization (SEO), Display Advertising, and Partner Marketing
• Metasearch Affiliate Marketing: Establishment of a partnership and
integration with a metasearch engine to significantly increase website reach
• Development of a New Platform Strategy: Devising and implementing a
new platform strategy through a more efficient flight booking engine for
-Hyperlink entfernt-

Digital Marketing

1/2010 – 9/2011

- Prozess- und Teamstrukturierung (20 Entwickler / Manager)
- Raum schaffen für kreative Arbeitsprozesse + Entwicklung neuer Produkte
- Wechsel auf Performance Marketing
- Conversion Optimierung im Bereich Werbemittel und Landing Pages
- Entwicklung hochprofitabler SEO-Landingpages
- Entwicklung der iPhone App
- Entwicklung neue Sitzplatzreservierung / neuer Check-in Prozess
- Budgetverantwortung Online Marketing

Prozessoptimierung, Digital Marketing