B2B Marketing Experte (Lead Generation, LinkedIn Ads, SEA/SEO, CRM, Hubspot, operativ und strategisch)

5/2018 – 12/2019

Head of Marketing - Teamleitung des conichi Teams mit der Mission, Hotelübernachtungen für Geschäftsreisende zu automatisieren.

Email Marketing, Marketing

8/2017 – offen

Community Management
Content Marketing
E-Mail Marketing

Marketing

3/2016 – 5/2018

Marketing, Sales & Operations
SEO, SEM - FB ads, Adwords, Bing
Remarketing - FB, Adwords
Newsletter Marketing - Mailchimp
Content management - Wordpress

Content Marketing, Marktforschung / -analyse, Digital Marketing, Suchmaschinenoptimierung, Sprache (allg.)

11/2014 – 1/2016

- Responsible for developing the Northern European market with a large focus on the DACH region with P&L responsibilities
- Four direct reports, every digital channel was managed in-house within the team
- Proven track record of increasing YoY sales by 50%, doubling email subscriber list from 9,000 to 19,000, launching a facebook page and reaching 4,000 fans after 2 months, start organically ranking on 1st page for a large number of products and overtaking Amazon
- Managing large marketing budgets for entire market with tight COS% targets
- Ensure the growth of the brand by maximizing performance of the entire Online Marketing Mix, including Paid Search/PPC, Retargeting, Display, E-Mail Marketing, Affiliate Marketing, SEO and PR and Blogger outreach
- Heavily involved in creating promotions, conversion rate optimization, on-site testing, ownership of development tasks/working closely with technology department
- Created channel by channel reports to have full overview and understanding of performance
- Daily analysis of Gross profit margins, product performance and payment method performances
- Daily use of Magento, payment logs, checkout improvements & liaising with Development

Marktforschung / -analyse, Markteintrittsstrategien, Digital Marketing, Suchmaschinenoptimierung, Sprache (allg.)

3/2013 – 10/2014

- Main target is European expansion & management of European Executives
- Setup and management of affiliate marketing (UK & German market) & managing partnerships via Tradedoubler
- Email marketing (EMEA)
- Launch of the first DE, IT & FR newsletter campaigns
- Creation of email lifecycle & triggered campaigns, i.e. reactivation, welcome, abandon basket & educational
- Continuous reporting & analysis to enhance revenue streams across EMEA
- Involved & lead of several projects:
Partnerships (EMEA) – Directly create and maintain long-term partnerships & sponsorships in UK and DE & support the projects in FR, IT and the Nordics
Legal Requirements Project – Work closely with external solicitors & internal design and development team to ensure that German website is set up according to legal requirements
Thorough market & competitor analysis to determine the current market position and use it as the basis for key strategic decisions, i.e. product portfolio, marketing channels, pricing strategy (DE)

Marktforschung / -analyse, Digital Marketing, Suchmaschinenoptimierung, Sprache (allg.)

11/2011 – 11/2012

- SEO (on- and off-page)
- Daily analytical reports (website performance)
- Translations (German/English)
- Direct Email Marketing
- Social Media Management & Campaigns

Marketing, Marktpotenzialanalyse, Digital Marketing, Content Marketing, Suchmaschinenoptimierung, Sprache (allg.)